Thursday, June 30, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
B&O PLAY H5 In-ear Earphones Launch Globally
Samsung Starts Selling Unlocked Galaxy S7 Phones
Qualcomm Files Additional Complaints in China Against Meizu
Nero Offers Latest SecurDisc Technology For Effective Data Protection
OPPO and Vivo Set To Enjoy Significant Smartphone Production Growth This Year
Netflix To Offer Original Series In Asia
Qualcomm Snapdragon 600 and 800 Procesors To Support Google Tango Augmented Reality Technology
HTC Joins Investment Firms to form VR Venture Capital Alliance
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Jay-Z I...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, October 05, 2006
Jay-Z In EA's NBA LIVE 07


Exclusive to the Xbox 360(TM) and PlayStation(R)3 computer entertainment systems, gamers who purchase Rbk's new S. Carter Basketball IV shoe at Champs Sports will receive a special code to unlock Jay-Z's character for use in the game

A unique partnership between Reebok, Jay-Z, Electronic Arts and Champs Sports will allow consumers the opportunity to play as Jay-Z in EA SPORTS NBA LIVE 07, marking the music icon's first foray into the gaming world.

"Reebok is committed to being at the forefront of cutting-edge programming for young consumers, and gaming represents one of the most innovative platforms in today's interactive youth culture," said John Lynch, Reebok's Vice President of Global Marketing Communications. "The partnership between Reebok, EA, Champs Sports and Jay-Z presents each of us with an ideal opportunity to reach our target audience through their passion points of footwear, sport and gaming."

"I always want to reach out to people in new and ground breaking ways and this collaboration with Reebok and EA does that by combining several things important to me: basketball, gaming and footwear," said Jay-Z. "NBA Live has always been one of my favorite games and I'm excited to play the latest edition and to be a part of it."

Jay-Z's character in NBA LIVE 07 has been modeled after many of his favorite NBA stars and will possess many of their traits, making for one of the most skilled players in the game. Jay-Z will boast the baseline to baseline quickness of Allen Iverson, the above-the-rim leaping ability of Baron Davis and the three-point touch of Peja Stojakovic among others.

"The players Jay-Z chose to have his character modeled after would be on the ultimate wish list of any basketball fan," said Brent Nielsen, Senior Producer of NBA Live 07 on Xbox 360 and PlayStation 3 console. "Fans will have fun and enjoy the opportunity to play with a character with super hero- like qualities that we have created for Jay-Z."

The S. Carter Basketball IV shoe hits Champs Sports stores on Wednesday, October 11, 2006. Once fans receive their unique code with the purchase of the S. Carter Basketball IV shoe, they will be able to unlock and play with or against Jay-Z as a member of the S. Carter All-Stars. The S. Carter All-Stars are comprised of the types of players Jay-Z admires -- skilled shooters, passers and scorers that all play great defense. In addition to being able to play Jay-Z, gamers who have the unique Champs Sports code will have access to a special S. Carter/Rbk basketball court to give the S. Carter All-Stars a true home court advantage. The unlockable Jay-Z character will also be available as a free agent to join gamers' favorite NBA team in both Season and Dynasty modes in NBA Live 07. Fans can go to nbalive07.com for more details on how to get one of the unique codes.


Previous
Next
Starbucks Hear Music Now on the iTunes Store        All News        Adobe has Released Contribute 4
Logitech to Bring ChillStream Technology to Playstation3     Games News      Guild Wars Nightfall Debuts in Weekend Global Event

Get RSS feed Easy Print E-Mail this Message

Related News
Seagate To Axe 1,600 Employees
Samsung Launches Virtual Reality Creators Program
LG's Portable Art Speaker Combine Art With Music
Razer's new HDK2 VR Headset Mirrors the Oculus Rift, But Costs Less
EA Unveils Titanfall 2, Battlefield 1, Mass Effect Andromeda, And More at E3 2016
Samsung Gear Fit2 GPS Sports Band Launches Globally
Lenovo to Adopt Movidius VPU Technology for VR Products
Realtek Enters The SSD Controller Market
Samsung Releases The Gear Fit2 and Gear IconX
TEAC Introduces New Turntable, CD player
Hitachi Hard Drives Remain The Most Reliable, Report Found
Starbreeze and Acer to Form Joint Venture for the StarVR Headset

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .