Friday, November 28, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Sony's New E-Paper FES Watch Appears Online
Amazon Releases Deals of the Year on Cyber Monday
Germany To Get Secure Phones By BlackBerry
Xbox And Playstation Black Friday Deals
Toshiba Launches ARM-Based Application Processors with Sound, Image Data-Mining and Security Functions
Pioneer To Release The BDR-XU03JM Portable Blu-ray Drive For Macs
Syrian Electronic Army targets CNBC, Telegraph, Independent, PCWorld
GoPro Camera Drones In The Works: report
Active Discussions
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
 Home > News > Games > Sony to...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, September 27, 2006
Sony to Boost PlayStation 3 Demonstrations Fivefold


Sony Corp. will use five times the number of U.S. demonstration booths to promote the PlayStation 3 as it did for the last console, part of a plan to keep users from defecting to Microsoft Corp.'s Xbox and Nintendo Co.'s Wii.

Sony, the world's largest maker of video-game consoles, will spend $30 million to put the consoles in 15,000 U.S. and Canadian kiosks during the holiday season, said Jack Tretton, co-chief operating officer of Sony Computer Entertainment America. The 2000 introduction of PlayStation 2, which dominated the last generation of game consoles, used 3,000 demo booths.

``Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process,'' Tretton said in an interview.

Microsoft and Kyoto, Japan-based Nintendo combined will sell four times as many consoles as Sony by year-end, partly because of the new PlayStation's $500 starting price and limited supplies, estimates analyst Evan Wilson of Pacific Crest Securities in Portland, Oregon. Executives at Tokyo-based Sony will use the booths to convince gamers to wait.

The PlayStation 3's Cell processor, 40 times more powerful than the predecessor, allows game developers to give characters the ability to ``learn'' from experience and change their response to gamers' strategies, Tretton said.

High-Definition

The PlayStation 3 also contains a Blu-ray high-definition DVD player, giving the console the ability to double as a home- entertainment center, Tretton said.

U.S. depositary receipts of Sony rose 23 cents to $41.06 at 4 p.m. in New York Stock Exchange composite trading and are little changed this year. One depositary receipt is equivalent to one ordinary Sony share.

Nintendo shares rose 840 yen to 23,400 on the Tokyo Stock Exchange. They have gained 64 percent this year. Shares of Microsoft rose 25 cents to $27.20 in Nasdaq Stock Market composite trading. They have gained 4 percent this year.

PlayStation 3 isn't expected to dominate sales the way the earlier model. Sony's share of the $20 billion game-console market may drop to 40 percent from 60 percent over the next five years, Wedbush Morgan Securities analyst Michael Pachter said. PlayStation 3 will sell for as much as $600 in the U.S., compared with $300 and $400 for Xbox models and $250 for Wii.

``Consumers aren't sure whether or not they need this amount of technology,'' Wilson said. ``But they're sure $600 seems like a lot of money for a game console.''


Previous
Next
RIDATA Announces New PRO Series CDs And DVDs        All News        MPAA Lawsuit Against Family-Friendly DVDs is Anti-Consumer, says CEA
Microsoft Unveils Xbox HD-DVD Price, New Game Titles     Games News      Homebrew PlayStation emulator reaches beta

Get RSS feed Easy Print E-Mail this Message

Related News
PS3 Update v.4.50 Launches Today
Sony Says 'Last Of Us Sales' Is The Fastest Selling PS3 Title of 2013
New Firmware For Sony PS3 Fixes Last week's Issues
Sony Pulls Faulty Firmware For PlayStation 3
Sony PS3 To be manufactured in Brazil
Sony Partners With More Game Developers to Expand Independent Game Portfolio for All PlayStation Platforms
Sony To Provide Unity Development Environment For PS4, PS3, PS Vita And PS Mobile
Sony PlayStation Event Set For February
Game Console Ban in China May Be Lifted: Report
Sony's PS4 Is Said To Integrating Biometrics, Touchscreen Controller
Sony To Release New Dualshock 3 Wireless Controller Bundle Pack
IDC Anticipates a Video Game Console Rebound As New Platforms Arrive

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .