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Tuesday, September 26, 2006
IBM Bundles Products, Targets Smaller Businesses

IBM on Tuesday unveiled the first in a new line of product bundles encompassing hardware, software and technical assistance as it looks to increase its sales to small and medium-sized companies.

IBM, the world's largest computer services company, plans to launch more than 30 such bundles over the next eight weeks.

The company is introducing the standardized products that can be used to build an information technology infrastructure as it looks to boost its services revenue. Customers will be able to order the products through a catalog, IBM said.

It wants to expand services sales among small and medium-sized business customers that cannot afford to pay IBM to design customized IT systems.

IBM's services business has traditionally focused on larger companies with the financial resources to embark on labor-intensive IT projects managed by IBM engineers.

"We have to do it," said Marisa Viveros, director of converged communications for IBM. "It's almost a no-brainer."

Two product bundles introduced on Tuesday help companies implement communications networks that support data, voice and video.

Over the coming weeks IBM plans to introduce bundles related to other areas including digital video surveillance and so-called services-oriented architecture that foster collaboration among different computer systems.

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