Wednesday, July 23, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung's New Curved TV Costs A Fortune
Seagate Launches Channel On Roku
Apple OS X Yosemite Bets Coming on Thursday
Apple Says There Are No Backdoors In iOS
Sony Invests in Image Sensor Production
Ultra-High-Definition TVs Still Lack Market Penetration
Lumia 530 Entry-level Windows Phone Released
ASUS Launches the RT-AC87 Dual-Band Wireless-AC2400 Gigabit Router
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Intel A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, September 25, 2006
Intel Announce Collaboration to Bring Ads to TVs


Intel and Omnicom Media Group announced a collaboration to develop "10 foot" or large screen advertising templates for Internet-delivered advertising to TVs connected to Intel Viiv technology-based computers.

The effort will connect content owners and advertisers to advance how interactive, broadband-delivered advertising is best tailored to specific programming and audiences, and best presented on large screen sizes in TV-like "10 foot" viewing environments.

The enabling of ad-supported interactive viewing in the "10 foot" environment will help fuel more compelling and premium entertainment experiences. Intel Viiv technology delivers a variety of rich, entertainment content to the TV from the Internet and provides a foundation for interactive and highly targeted advertising in the living room. Creating such an environment will require the development and design of easily repeatable, "10 foot" user-interface advertising templates, which will help generate new business opportunities for advertisers and content creators alike.

Through the "NEXT Fund," an emerging-media group supported by a large number of OMG clients, OMG and Intel will collaborate to develop criteria for advertising templates, including interactive options optimized for "living room" viewing. For the initial research environment, Intel and OMG selected AOL's 10 foot AOL* Video service for its leading online library of high-quality, branded content and innovative and compelling user interface. Zetools' MediaModeler* software, which recently merged with TANDBERG Television, was used to help complete the test interface.

Testing will be conducted by recognized market research firms to define the easiest and most effective ways to reach consumers. The advertising models or templates will provide consumers with more flexibility to personalize the content they want to watch by linking it to relevant advertising.

"The '10 foot' interactive viewing environment is largely unexplored space, but it's a huge opportunity in terms of advertising effectiveness and consumer engagement, which are top priorities for all our clients," said Daryl Simm, CEO, Omnicom Media Group. "We couldn't be happier about launching this effort with a company of Intel's capabilities and reputation."

"Intel is focused on bringing the best digital entertainment experience to consumers with Intel Viiv technology, including movies, television programs, games, music or photos," said Kevin Corbett, vice president of Intel's Digital Home Group and general manager of the company's Content Services Group. "Coupling Intel's worldwide technology leadership with Omnicom's marketing strength makes this collaboration a natural and exciting combination for accelerating ad-based, free-to-consumer content."

The foundation of this effort strategically builds on Intel's work to drive technology to accelerate the 10 foot experience, as well as OMG's expertise in developing innovative and creative advertising techniques. Intel and OMG are also exploring adding more participants in the effort to exchange information and foster industry collaboration around standards that everyone can openly use and share.

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.


Previous
Next
IBM Bundles Products, Targets Smaller Businesses        All News        New Sony BRAVIA Flat-Panel HDTVs Announced
IBM Bundles Products, Targets Smaller Businesses     General Computing News      Symantec: 'There is no safe browser'

Get RSS feed Easy Print E-Mail this Message

Related News
New Intel Solid-State Drive Pro 2500 Series Packs SK Hynix Flash And Brings Trusted Security Features
New Intel Haswell CPUs Released
Intel to $60 Ship Galileo Gen2 Computer Next Month
Intel Reports Second-Quarter Revenue of $13.8 billion
Intel Chipsets To Support PCIe 3.0
Intel To Manufacture Future Panasonic SoCs Using Intel's 14nm Low-Power Process
Intel Details Next-Generation Xeon Phi Processor with Integrated Omni Scale Fabric
Intel Adds Laughter into Mobile Messaging
Intel Offers Customizable Chips For Data Centers
Intel Raises Revenue Expectations Thanks To XP Retirement
Intel Focuses On Energy Efficiency In Semiconductors At VLSI 2014
European Court Upholds Record Fine Imposed On Intel

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .