Friday, November 27, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG Display Makes Huge Investment in OLED Panels
Sony To Bring Remote Play Feature To PS4
MINIX NEO U1 Media Hub for Android Coming Next Week
Samsung Joins Audi’s Progressive SemiConductor Program
German ISPs May Block Music-sharing Sites: court
Study Says HTTPS Certificate and SSH Key Reuse Endangers Millions of Devices Worldwide
SK Hynix Rejects Chinese Take-over Offer
New Huawei Mate 8 Smartphone Launched With Kirin 950 Inside
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Intel A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, September 25, 2006
Intel Announce Collaboration to Bring Ads to TVs

Intel and Omnicom Media Group announced a collaboration to develop "10 foot" or large screen advertising templates for Internet-delivered advertising to TVs connected to Intel Viiv technology-based computers.

The effort will connect content owners and advertisers to advance how interactive, broadband-delivered advertising is best tailored to specific programming and audiences, and best presented on large screen sizes in TV-like "10 foot" viewing environments.

The enabling of ad-supported interactive viewing in the "10 foot" environment will help fuel more compelling and premium entertainment experiences. Intel Viiv technology delivers a variety of rich, entertainment content to the TV from the Internet and provides a foundation for interactive and highly targeted advertising in the living room. Creating such an environment will require the development and design of easily repeatable, "10 foot" user-interface advertising templates, which will help generate new business opportunities for advertisers and content creators alike.

Through the "NEXT Fund," an emerging-media group supported by a large number of OMG clients, OMG and Intel will collaborate to develop criteria for advertising templates, including interactive options optimized for "living room" viewing. For the initial research environment, Intel and OMG selected AOL's 10 foot AOL* Video service for its leading online library of high-quality, branded content and innovative and compelling user interface. Zetools' MediaModeler* software, which recently merged with TANDBERG Television, was used to help complete the test interface.

Testing will be conducted by recognized market research firms to define the easiest and most effective ways to reach consumers. The advertising models or templates will provide consumers with more flexibility to personalize the content they want to watch by linking it to relevant advertising.

"The '10 foot' interactive viewing environment is largely unexplored space, but it's a huge opportunity in terms of advertising effectiveness and consumer engagement, which are top priorities for all our clients," said Daryl Simm, CEO, Omnicom Media Group. "We couldn't be happier about launching this effort with a company of Intel's capabilities and reputation."

"Intel is focused on bringing the best digital entertainment experience to consumers with Intel Viiv technology, including movies, television programs, games, music or photos," said Kevin Corbett, vice president of Intel's Digital Home Group and general manager of the company's Content Services Group. "Coupling Intel's worldwide technology leadership with Omnicom's marketing strength makes this collaboration a natural and exciting combination for accelerating ad-based, free-to-consumer content."

The foundation of this effort strategically builds on Intel's work to drive technology to accelerate the 10 foot experience, as well as OMG's expertise in developing innovative and creative advertising techniques. Intel and OMG are also exploring adding more participants in the effort to exchange information and foster industry collaboration around standards that everyone can openly use and share.

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at

IBM Bundles Products, Targets Smaller Businesses        All News        New Sony BRAVIA Flat-Panel HDTVs Announced
IBM Bundles Products, Targets Smaller Businesses     General Computing News      Symantec: 'There is no safe browser'

Get RSS feed Easy Print E-Mail this Message

Related News
Intel Optane Memory Products Coming Next Year
Intel Advances High Performance Computing System Designs
Intel Expands The Xeon processor D-1500 Product Family And Unveils New Ethernet Controllers
Google Open Sources TensorFlow Machine Learning System
Intel Unveils New IoT Platform
Facebook Reports Progress In Artificial Intelligence Research
Intel Introduces Smart Tiny House Concept For IoT Connected Devices
Intel To Invest In Non-Volatile Memory
Intel Xeon Processor E3-1200 v5 Family Powers New Entry-level Workstations
Intel-Powered Arduino 101 Board Coming Next Year
Intel Reports Flat Revenue Despite Low PC Sales
New Firmware For Intel 750 Series SSD MAkes Your PC Booy Up Faster

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .