Thursday, November 26, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
New Huawei Mate 8 Smartphone Launched With Kirin 950 Inside
Samsung's New DDR4 with TSV Gives a Boost To Data Centers and Servers
Raspberry Pi Zero Is A $5 Tiny Computer
Panasonic's CX Ultra HD Smart TVs Bring 4K Closer To Home
New LG Ray Smartphone Focuses On Photo Shooting
HP Profit Lower Than Expected
Police Arrests Fifth Suspect In TalkTalk Hack Investigation
Toshiba Develops Fast 3D Metal Printer
Active Discussions
roxio issues with xp pro
How to back up a PS2 DL game
Copy a protected DVD?
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Consumer Electronics > Fox tri...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, September 21, 2006
Fox tries to thwart DVR fast-forwarding

Will test 30-second commercial with static image to reach viewers

Fox is running a 30-second television spot with just one static image in an effort to reach viewers who fast forward through ads using digital video recorders like TiVos.

U.K. advertisements for Fox's new drama, "Brotherhood," which premieres in Britain in October, simply shows an image of Providence, R.I., where the show is set, and the program's logo.

Viewers fast-forwarding through the ad would see the image for a few seconds; those watching it normally would hear dialogue from the show in the background.

Jon Hollett, a Fox International spokesman, said the company was experimenting with ways to get its messages to DVR users who routinely breeze through ads without antagonizing real-time viewers by broadcasting a flat, silent image for thirty seconds.

"This is something that is going to have to be addressed one way or the other," he said. "Making sure that you can get to your viewers when they're fast forwarding ... is of crucial importance."

Television executives fear the new technology could make ad-supported free programming obsolete. In the United States, DVR users could dodge as much as $8 billion of the $74 billion in television ads shown this year, according to Jupiter Research, a technology consulting company.

Some media companies have attempted to fight the trend. One DVR provider, ReplayTV, was driven into bankruptcy in 2003 by a lawsuit over its automatic ad-skipping feature.

Advertisers also have begun experimenting. Earlier this year, KFC Corp. promised coupons at its restaurants to viewers who could identify a secret code only visible when its commercials were replayed in slow motion.

One-time music industry nemesis matures into copyright guardian        All News        Toshiba Premieres New V Series Portable Media Player
BenQ Launches New Cross Function Digital Projectors     Consumer Electronics News      Toshiba Premieres New V Series Portable Media Player

Get RSS feed Easy Print E-Mail this Message

Related News
Firefox Now Available On iOS
Mozilla Engances Yahoo Search Experience for Firefox
Firefox Now Offers More On Private Browsing
Firefox To Switch Away From Plugins
Hon Hai To Make 200-billion-yen Bid For Sharp's LCD Business: report
Mozilla Tests Private Browsing with Tracking Protection in Firefox Beta
Foxconn Makes Offer To Buy Sharp's LCD Business: report
Firefox for iOS Now Available for Preview
Mozilla Tests New Private Browsing and Add-ons Features
Hon Hai To Invest In India
Firefox Attacks Microsoft Over Default Browser in Windows 10
Foxconn, Alibaba to Invest In SoftBank's Robotic Business

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .