Thursday, July 31, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Researchers Discover New Smartphone Flaws
U.S. Government Issues Warning About Malicious Software
Hackers Can Use USB Devices in Attacks
Next Apple TV Release Delayed
CoD: Advanced Warfare Collector's Editions Announced
Lite-On IT Merged With Lite-On
AMD Introduces New Kaveri APUs for System Builders
Toshiba, Samsung Vie For 48-layer 3-D NAND Chips
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > PC Parts > Intel R...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, September 18, 2006
Intel Ramps up New 'Multiply' Campaign


Intel today announced a new integrated branding campaign named "Multiply," which is focused on Intel Core 2 Duo processor.

The campaign represents Intel's most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology.

"'Multiply' captures the power and excitement of an incredible technology -- the power of multi-core technology to deliver computing the way it was meant to be," said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel.

"Multiply" uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor-based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.

The "Multiply" campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season.

As part of the campaign, Intel will also feature the music of up-and-coming bands and bring them to the world stage. Songs and artists in the ads are "Ice Cream" from the UK's New Young Pony Club, "Different Sound" from Sweden's Teddybears and "Mr. Dabada" from Spain's Carlos Jean. Streaming media, artist interviews, links to band Web sites and other bonus materials will be available on Intel's Web site.


Previous
Next
Rivals Seek to Imitate iPod-iTunes Success        All News        Plextor Announces Portable DVD-RAM Drive
Intel, UC Santa Barbara Develop World's First Hybrid Silicon Laser     PC Parts News      Seagate Promises 2.5TB HDD Drives

Get RSS feed Easy Print E-Mail this Message

Related News
New Intel Solid-State Drive Pro 2500 Series Packs SK Hynix Flash And Brings Trusted Security Features
New Intel Haswell CPUs Released
Intel to $60 Ship Galileo Gen2 Computer Next Month
Intel Reports Second-Quarter Revenue of $13.8 billion
Intel Chipsets To Support PCIe 3.0
Intel To Manufacture Future Panasonic SoCs Using Intel's 14nm Low-Power Process
Intel Details Next-Generation Xeon Phi Processor with Integrated Omni Scale Fabric
Intel Adds Laughter into Mobile Messaging
Intel Offers Customizable Chips For Data Centers
Intel Raises Revenue Expectations Thanks To XP Retirement
Intel Focuses On Energy Efficiency In Semiconductors At VLSI 2014
European Court Upholds Record Fine Imposed On Intel

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .