Tuesday, May 22, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Mark Zuckerberg Apologizes to EU, But Made us not any wiser
ARM Previews Project Trillium Machine Learning Core
Plextool NVMe Edition Released
NHK Showcases Thin 88-inch 8K OLED Screen, Bendable OLED
Redbox Launches 4K Ultra HD Rentals in Six Markets
Samsung Opens Global AI Centers in the U.K., Canada and Russia
MediaTek Unveils New 12nm Helio P22 Chipset to Power Mid-Range Smartphones
Intel's Powerful 8-core Mainstream Processor Appears in SISoftware Benchmarks
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > PC Parts > Intel R...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, September 18, 2006
Intel Ramps up New 'Multiply' Campaign


Intel today announced a new integrated branding campaign named "Multiply," which is focused on Intel Core 2 Duo processor.

The campaign represents Intel's most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology.

"'Multiply' captures the power and excitement of an incredible technology -- the power of multi-core technology to deliver computing the way it was meant to be," said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel.

"Multiply" uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor-based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.

The "Multiply" campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season.

As part of the campaign, Intel will also feature the music of up-and-coming bands and bring them to the world stage. Songs and artists in the ads are "Ice Cream" from the UK's New Young Pony Club, "Different Sound" from Sweden's Teddybears and "Mr. Dabada" from Spain's Carlos Jean. Streaming media, artist interviews, links to band Web sites and other bonus materials will be available on Intel's Web site.


Previous
Next
Rivals Seek to Imitate iPod-iTunes Success        All News        Plextor Announces Portable DVD-RAM Drive
Intel, UC Santa Barbara Develop World's First Hybrid Silicon Laser     PC Parts News      Seagate Promises 2.5TB HDD Drives

Get RSS feed Easy Print E-Mail this Message

Related News
Samsung Opens Global AI Centers in the U.K., Canada and Russia
Intel's Powerful 8-core Mainstream Processor Appears in SISoftware Benchmarks
Microsoft Acquires Conversational AI Company Semantic Machines
Intel Announces First Xeon Scalable Processor with Integrated Intel Arria 10 FPGA
Samsung Extends its Semiconductor Sales Lead over Intel
Intel Releases OpenVINO Toolkit for Computer Vision Applications
Intel's First 10nm Cannon Lake Core i3-8121U Processor Confirmed
Intel Briefs Upcoming Z390 Chipset
Intel Seeks to Advance Probabilistic Computing
Intel and Packet to Offer Free Access to Optane SSDs
Facebook Advances Image Recognition With Deep Learning on Hashtags
Intel Optane 905P Series 3D XPoint SSDs Coming Soon

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .