Tuesday, January 17, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
These Are The Specs of ZTE's Hawkeye Project CSX Crowdsourced Smartphone
Airbus Could Build A 'Flying Car' This Year
Intel Unveils New Intel Responsive Retail Platform, Announces $100 Million Investment Plan
Raspberry Compute Module 3 Launched
SpaceX Sends Satellites into Orbit
LG Touts Safety Features OF G6 Smartphone
Nintendo Switch Coming In March For $299
YouTube Super Chat Lets You Pay to Pin comments On Live Streams
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > PC Parts > Intel R...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, September 18, 2006
Intel Ramps up New 'Multiply' Campaign


Intel today announced a new integrated branding campaign named "Multiply," which is focused on Intel Core 2 Duo processor.

The campaign represents Intel's most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology.

"'Multiply' captures the power and excitement of an incredible technology -- the power of multi-core technology to deliver computing the way it was meant to be," said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel.

"Multiply" uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor-based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.

The "Multiply" campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season.

As part of the campaign, Intel will also feature the music of up-and-coming bands and bring them to the world stage. Songs and artists in the ads are "Ice Cream" from the UK's New Young Pony Club, "Different Sound" from Sweden's Teddybears and "Mr. Dabada" from Spain's Carlos Jean. Streaming media, artist interviews, links to band Web sites and other bonus materials will be available on Intel's Web site.


Previous
Next
Rivals Seek to Imitate iPod-iTunes Success        All News        Plextor Announces Portable DVD-RAM Drive
Intel, UC Santa Barbara Develop World's First Hybrid Silicon Laser     PC Parts News      Seagate Promises 2.5TB HDD Drives

Get RSS feed Easy Print E-Mail this Message

Related News
Intel Unveils New Intel Responsive Retail Platform, Announces $100 Million Investment Plan
Intel Unveils Credit Card-Sized Computer
Intel To Bring Standalone Project Alloy VR Headset By The End Of the Year
Spanning Car, Connectivity and Cloud, Intel Announces New GO Platforms For Self-Driving Vehicles
Get Ready for the Best New PCs for the New Year with New 7th Generation Intel Core Processors
Intel to Acquire 15 Percent Ownership of HERE
New Intel NUC Platforms Launching At CES 2017
Could Future Intel Chips Have AMD Graphics Inside?
Uber Creates AI Lab With Geometric Intelligence Acquisition
Intel Extreme Masters Season 11 World Championship Returns to Katowice, Poland
Intel Teams Up With Delphi and Mobileye for Self-Driving Cars
Go Master Cho Wins Final Game Against DeepZenGo AI Platform

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .