Sunday, September 21, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Pushes Back Xbox One Debut In China
New Oculus 'Crescent Bay' Headset Announced
Microsoft Offers iPhone Users 30 GB of Free Storage
New Tizen Device Coming in India
Samsung Launches My Knox App For Latest Mobile Device
Android L To Support Encryption By Default
Microsoft Outlines Basic Elements Of Direct3D 12
New GeForce WHQL Driver Released
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > PC Parts > Intel R...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, September 18, 2006
Intel Ramps up New 'Multiply' Campaign


Intel today announced a new integrated branding campaign named "Multiply," which is focused on Intel Core 2 Duo processor.

The campaign represents Intel's most significant marketing campaign in size and scope since the launch of Intel Centrino mobile technology.

"'Multiply' captures the power and excitement of an incredible technology -- the power of multi-core technology to deliver computing the way it was meant to be," said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel.

"Multiply" uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor-based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.

The "Multiply" campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season.

As part of the campaign, Intel will also feature the music of up-and-coming bands and bring them to the world stage. Songs and artists in the ads are "Ice Cream" from the UK's New Young Pony Club, "Different Sound" from Sweden's Teddybears and "Mr. Dabada" from Spain's Carlos Jean. Streaming media, artist interviews, links to band Web sites and other bonus materials will be available on Intel's Web site.


Previous
Next
Rivals Seek to Imitate iPod-iTunes Success        All News        Plextor Announces Portable DVD-RAM Drive
Intel, UC Santa Barbara Develop World's First Hybrid Silicon Laser     PC Parts News      Seagate Promises 2.5TB HDD Drives

Get RSS feed Easy Print E-Mail this Message

Related News
Latest Intel LTE Chipset Certified on China Mobile
Intel Offers Developers Software Tools, Outlines PC Evolution Across New Form Factors
Intel Unveils New Developer Tools, Future Technologies Tablets, Analytics, Wearable Devices and PCs at IDF 2014
New Intel Xeon E5-2600 v3 Processors Released
Intel Turns To Fashionable Wearables With Collaboration With Fossil Group
New Intel Core M Processor Coming In Tablets, Hybrids
Latest Intel Graphics Driver Update Boosts Performance
Opening Ceremony and Intel Reveal MICA Accessory
Intel Hopes To Improve Its Mobile Business With Ex-Qualcomm exec
Intel Unleashes its First 8-Core Desktop Processor For Gaming
Intel Introduces World's Smallest Standalone 3G Modem
Intel Highlights Its Wireless Computing Plans

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .