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Friday, September 08, 2006
Samsung Threatens Action Against Snappy Internet Video Clip

Samsung has fought back against an Internet video clip which alleges that its new slimline mobile phone is easy to break.

The 21-second video circulating on the Internet is entitled "Samsung handset, easy to break at one try!" and shows a smiling foreign woman snapping a Samsung Ultra Edition mobile phone in half.

Ultra Edition, one of the world's slimmest handsets, has been a huge success for its sleek design and various functions.

Samsung, the world's third-largest mobile phone maker after Nokia and Motorola, believes the handset had been damaged earlier to make it appear easy to break.

"We are considering taking action after conducting a probe into who made and distributed (the video clip)," a Samsung spokesman said in a conference with AFP.

Ultra Edition, which was unveiled in June, was Samsung's latest success at a time when it has lost ground to rivals in overseas markets.

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