Tuesday, May 05, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
CoreOS App Container Spec Gains Support From Tech Companies
Intel Accelerates Data Centers With New SSD DC S3510 Series
Some Android Smartphone Apps May Track You
GE Collaborates With Apple , Qualcomm, On Intelligent Lighting
Microsoft Announces New Solutions For IT Professionals
Facebook Launches Open Internet.org Platform
HP Revamps Its Desktop PC Offerings, Releases New 4K Display
Samsung Galaxy S6 Smartphones Have Memory Leak Problems
Active Discussions
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
burning
 Home > News > General Computing > Sony Ge...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, August 23, 2006
Sony Gets into Video Sharing


Sony's entertainment unit said it had agreed to pay $65 million to buy Web video-watching site Grouper.com, marking the growing embrace of the user-generated video craze by big media.

Sausalito, California-based Grouper is one of a number of Web start-ups operating in the shadow of YouTube.com -- the most popular destination for user-generated videos, which plays host to an average 100 million video showings a day.

Grouper has attracted a following of millions of its own fans not just as passive viewers of Web-based videos but also as creators of their own videos, which can in turn be shared by users or downloaded to portable video-playing devices.

The acquisition by Sony Pictures Entertainment (SPE), the Hollywood movie and television production unit of Japan's Sony , aims to infuse the studios with new ideas and talent for movies, television shows and games, a top executive said.

Michael Lynton, Sony Pictures chairman and chief executive, said in an interview that user-generated content as a complement to professionally produced media has been a hot topic within Sony's different businesses for more than a year.

Sites like Grouper give big media companies like Sony a ready-made network to deliver both Hollywood produced content and niche-market consumer-created videos using viral distribution where users share favorite items with friends.

Unlike Walt Disney Co. with ABC, News Corp. and Fox, General Electric Co.'s NBC Universal or CBS , Sony does not own a broadcast network. So it does not have a direct distribution outlet for movie and television.

Viacom Inc. has MTV. Last year, MTV bought iFilm, another popular Web video destination. Also last year, News Corp. bought MySpace and has its Fox TV and cable arms.

Grouper encourages viewers to browse through videos and post their favorite items to their profile pages on other popular Web sites, such as MySpace, Google Inc.'s Blogger and Friendster.com.

In effect, Grouper becomes an online talent audition for Sony. And while Sony might feature promotional movie trailers on Grouper, the site also gives the media conglomerate access to hundreds of thousands of consumer-generated clips, which can be mixed with copyrighted movies and TV that Sony produces.

No immediate changes are planned for the Grouper.com site (http://www.grouper.com), although over time Sony may develop ad-supported and premium content businesses -- Hollywood jargon for selling video episodes online.

While Grouper will retain its current management and work within Sony Pictures, the acquisition also fits with several other Sony business arms, including its consumer electronics and video gaming groups.

Grouper videos can be downloaded to connected devices like Apple's iPod music and video players and Sony's own popular PSP handheld gaming and Internet device.

Grouper's backers include T-Ventures, the investment arm of Germany's T-Online, and DAG Ventures, which recently led a $10 million financing round for Friendster. In May, Grouper.com said it had surpassed 8 million unique visitors to the site.


Previous
Next
Sony Yet to Start PS3 Production        All News        Panasonic Unveils New SD Audio Players and SD Micro Stereo Systems
Google Gives Open Access to Japan Version of GMail     General Computing News      Microsoft to Sell Stripped-down Windows in S.Korea

Get RSS feed Easy Print E-Mail this Message

Related News
Camera Sensor And Playstation Sales Kepts Sony's Annual Profit High
Sony Raises Profit Forecast
Sony Unveils New Home Audio Products
Sony Xperia Z4 Smartphone Unveiled In Japan
Sony's 4K Ultra HD TV Lineup Coming In The U.S.
Sony Unveils Pro 1TB And 2TB Hard Disk Drives with Thunderbolt and USB3.0 Dual Interface
Sony Increases Production Capacity for Stacked CMOS Image Sensors
Sony To Sell Olympus Shares
Android Lollipop Coming On Xperia Z3 And Xperia Z3 Compact
Sony Brings You Cinematic sound With New Sound Bars
Sony Releases New 4K/HD Memory Player
Sony's Project Morpheus Upgraded, Coming in 2016

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .