Tuesday, September 16, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
CEA Unveils New Logos For 4K Displays
IBM Offers Watson Data Tool To the Mainstream
Microsoft Releases New Arc Touch Bluetooth Mouse, PC Accessories
Toshiba Introduces New Exceria UHS-I SD Memory Cards, Transmemory Flash Drive
Nvidia SHIELD Tablet Gets 32GB Storage and 4G LTE
Micron M600 SSD Released With Dynamic SLC Cache
Orange to Buy Spanish Operator Jazztel
US Government Data Requests Increased: Google
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Sony Ge...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, August 23, 2006
Sony Gets into Video Sharing


Sony's entertainment unit said it had agreed to pay $65 million to buy Web video-watching site Grouper.com, marking the growing embrace of the user-generated video craze by big media.

Sausalito, California-based Grouper is one of a number of Web start-ups operating in the shadow of YouTube.com -- the most popular destination for user-generated videos, which plays host to an average 100 million video showings a day.

Grouper has attracted a following of millions of its own fans not just as passive viewers of Web-based videos but also as creators of their own videos, which can in turn be shared by users or downloaded to portable video-playing devices.

The acquisition by Sony Pictures Entertainment (SPE), the Hollywood movie and television production unit of Japan's Sony , aims to infuse the studios with new ideas and talent for movies, television shows and games, a top executive said.

Michael Lynton, Sony Pictures chairman and chief executive, said in an interview that user-generated content as a complement to professionally produced media has been a hot topic within Sony's different businesses for more than a year.

Sites like Grouper give big media companies like Sony a ready-made network to deliver both Hollywood produced content and niche-market consumer-created videos using viral distribution where users share favorite items with friends.

Unlike Walt Disney Co. with ABC, News Corp. and Fox, General Electric Co.'s NBC Universal or CBS , Sony does not own a broadcast network. So it does not have a direct distribution outlet for movie and television.

Viacom Inc. has MTV. Last year, MTV bought iFilm, another popular Web video destination. Also last year, News Corp. bought MySpace and has its Fox TV and cable arms.

Grouper encourages viewers to browse through videos and post their favorite items to their profile pages on other popular Web sites, such as MySpace, Google Inc.'s Blogger and Friendster.com.

In effect, Grouper becomes an online talent audition for Sony. And while Sony might feature promotional movie trailers on Grouper, the site also gives the media conglomerate access to hundreds of thousands of consumer-generated clips, which can be mixed with copyrighted movies and TV that Sony produces.

No immediate changes are planned for the Grouper.com site (http://www.grouper.com), although over time Sony may develop ad-supported and premium content businesses -- Hollywood jargon for selling video episodes online.

While Grouper will retain its current management and work within Sony Pictures, the acquisition also fits with several other Sony business arms, including its consumer electronics and video gaming groups.

Grouper videos can be downloaded to connected devices like Apple's iPod music and video players and Sony's own popular PSP handheld gaming and Internet device.

Grouper's backers include T-Ventures, the investment arm of Germany's T-Online, and DAG Ventures, which recently led a $10 million financing round for Friendster. In May, Grouper.com said it had surpassed 8 million unique visitors to the site.


Previous
Next
Sony Yet to Start PS3 Production        All News        Panasonic Unveils New SD Audio Players and SD Micro Stereo Systems
Google Gives Open Access to Japan Version of GMail     General Computing News      Microsoft to Sell Stripped-down Windows in S.Korea

Get RSS feed Easy Print E-Mail this Message

Related News
Sony Smart EyeGlass Prototype Appears At IFA
New Sony Camera Shoots In The Dark
Sony Unveils New Xperia Z3, Z3 Compact And More at IFA
Sony PSN Back Online
Sony Offers New Smart Tennis Sensor
Sony Debuts Ultra-Compact a5100 Interchangeable Lens Camera
Sony, Huawei, Microsoft To Announce New Smartphones at 2014 IFA
Sony And Best Buy To Jointly Boost 4K Content
Sony Bravia S90 TV With Curved Screen Coming In Europe
Sony Releases The AS20 Action Cam, New Cyber-shots
Sony Reports First Quarter Profit
Sony Settles 2011 PSN Hacking Case

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .