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Wednesday, August 02, 2006
Sony Debuts The Cyber-Shot DSC-T10 Digital Camera In Four Eye-Pleasing Colors


Sony is launching a new color strategy with the introduction of its seven-megapixel Cyber-shot DSC-T10 digital still camera. Premiering this summer in pink, white, black and silver, the new model upholds the standard for slim and stylish design.

The new T-series camera features double anti-blur protection to deliver great pictures, even in unfavorable lighting conditions, such as low-lit nightclubs or restaurants.

It incorporates Super Steady Shot optical image stabilization to reduce the chances of taking a blurry picture because of shaky hands. The camera automatically calculates the compensation needed to provide a clear, crisp image.

The model?s high light sensitivity, up to ISO 1000, minimizes blurriness when you need to shoot at faster shutter speeds because of low-light conditions or fast-moving subjects. By selecting the high sensitivity mode, you can shoot in available light for more natural exposure or in settings where flash is not permitted, such as museums.

The new camera does not scrimp on performance. It features a 3x Carl Zeiss Vario-Tessar optical zoom lens, a large, 2.5-inch Clear Photo Plus LCD screen for higher resolution and optimal viewing at any angle, and a dynamic slide show feature with four selectable modes.

Powered by Sony?s Real Imaging Processor? circuit, the DSC-T10 model features a quick start-up, fast shot-to-shot times and long battery life -- up to 250 shots per charge using rechargeable NiMH batteries.

This camera is equipped with 56MB of internal memory so you can start shooting straight out of the box. Its capacity can be expanded with an optional Memory Stick Duo media card or Memory Stick PRO Duo card, now available in capacities up to four gigabytes.

The Cyber-shot DSC-T10 camera will be available in August for about $400 at sonystyle.com, at Sony Style retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Optional accessories include the SPK-THC sports pack for about $100, MPK-THC marine pack for about $200, LCS-THC leather carrying case for about $50, and NP-FT1 InfoLithium battery for about $60. Pre-orders will begin on Aug. 4 at www.sonystyle.com/T10.


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