Sunday, August 20, 2017
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
YouTube TV expands to new markets
Facebook Tests News Stories Customized to Users' Interests
Google Home Now Supports Free Calls
Asus Unveils the ZenFone 4 Pro, ZenFone 4, ZenFone 4 Selfie Pro, and ZenFone 4 Selfie
Nokia 8 Shipped With ZEISS Optics
Apple is Getting Serious in TV Shows and Film Prospect
Acer's New 4K Projectors Bring the Benefits of Cinema Home
Fiat Chrysler Joins BMW, Intel, Mobileye in Autonomous Driving Team
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Sony's ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, June 26, 2006
Sony's Stringer Confident of Winning PS3 Price Gamble

Sony chairman Howard Stringer has admitted that the electronics icon had taken a gamble with the high price of its new PlayStation 3 but predicted the console would still trump its rivals.

Stringer also expressed confidence that the next-generation Blu-ray high definition DVD technology, which Sony is pushing against a rival format, was winning over the heavyweight Hollywood movie studios.

Both the PlayStation 3 (PS3) and Blu-ray are seen as crucial to the future of Sony which has been steered back on track to recovery under Stringer, a former journalist who last year became the company's first foreign boss.

"The price of the PS3 is high ... but you're paying for (its) potential," Stringer told a press conference to mark his first year in office during which he unveiled a major overhaul of the group including 10,000 job cuts.

"Obviously, it's a higher-risk strategy as all new inventions are but if the PS3 lives up to its total potential, then I don't think anyone will be worried about Nintendo or Xbox's cheaper price," the Welsh-born executive said.

Last month, Sony set a price tag for the standard PlayStation 3 of 499 dollars in the United States and 62,790 yen (540 dollars) in Japan, far higher than rival Microsoft's Xbox 360 which starts at 299 dollars in the US.

Sony was forced to delay the launch of the latest version of the hugely popular PlayStation series by about six months until November, giving arch-rival Microsoft a one-year head start with the Xbox 360.

Sony also faces a challenge from Nintendo which plans to start selling its next-generation video game console, "Wii", later this year.

Meanwhile the inventor of the Walkman is going head-to-head in new high-definition DVDs against rival electronics makers led by Toshiba.

Stringer said film-makers, who could ultimately decide the outcome of the format war, were "beginning to sense, in Blu-ray, that the pendulum is swinging and swinging for a clear reason."

He said studios now increasingly realised they needed the higher memory capacity offered by Blu-ray which Sony is also using in the PlayStation 3 in the aim of making it a home entertainment centre.

"When you bring into new technology, do you go for a cheaper transitional (product), or do you take a chance on future-proof, higher technology which will keep you going for many, many years?" he asked.

NVIDIA Releases ForceWare 91.31 Drivers        All News        SPARKLE Presents Two New Calibre Cards to Mainstream Market
New Call Of Duty 2 Multiplayer Map Pack Available on Xbox Live     Games News      EA Announces Need for Speed Carbon

Get RSS feed Easy Print E-Mail this Message

Related News
PlayStation Now Subscriptions Come to PS3
Sony To Launch Video-streaming Service In The U.S.
PS3 Update v.4.50 Launches Today
Sony Says 'Last Of Us Sales' Is The Fastest Selling PS3 Title of 2013
New Firmware For Sony PS3 Fixes Last week's Issues
Sony Pulls Faulty Firmware For PlayStation 3
Sony PS3 To be manufactured in Brazil
Sony Partners With More Game Developers to Expand Independent Game Portfolio for All PlayStation Platforms
Sony To Provide Unity Development Environment For PS4, PS3, PS Vita And PS Mobile
Sony PlayStation Event Set For February
Game Console Ban in China May Be Lifted: Report
Sony's PS4 Is Said To Integrating Biometrics, Touchscreen Controller

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .