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Wednesday, June 07, 2006
Primera and Taiyo Yuden Announce World's First, Glossy Water-Resistant Media


TuffCoat with WaterShield is the world's first water- and smear-resistant media with a glossy, photo-quality surface.

Primera Technology announced its new TuffCoat with WaterShield CD-R and TuffCoat with WaterShield DVD-R Media.

TuffCoat with WaterShield is the first water-resistant and smear-resistant inkjet-printable CD-R and DVD-R media with a glossy, photo-quality surface. The WaterShield surface, developed by TAIYO YUDEN and optimized for use with Primera's inkjet CD/DVD printers, has a host of benefits, including:

-Water and smear resistance. TuffCoat with WaterShield discs employ a special coating that is bonded to the surface of the disc during manufacturing. The discs are resistant to smearing and color bleed when exposed to water and humidity.

-Glossy, photo-quality finish. With its glossy surface, TuffCoat with WaterShield provides the contrast and illumination needed for better color reproduction, more accurate color matching and a glossier disc surface than other inkjet printable discs.

-Faster and more cost-effective. Other methods of protecting a recordable CD or DVD against water, such as lamination and expensive reverse thermal transfer printers, are no longer required. This allows businesses and consumers of all types to use much lower cost disc printers and duplication equipment. Production is faster since no additional steps are required to receive professional-quality and highly water-resistant results.



All of Primera's inkjet-based disc duplication and printing equipment supports the new TuffCoat with WaterShield media, including the Bravo(TM) II, BravoPro and Bravo XR-Series Disc Publishers as well as the Signature-series inkjet CD/DVD printers.

TuffCoat with WaterShield CDs are available now at www.primerastore.com as well as through Primera's Authorized Resellers and Authorized Distributors in over 80 countries. TuffCoat with WaterShield DVDs will be available in August.


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