Saturday, April 18, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Logo Removed From Japanese Smartphones
Google Is Getting Serious With Project Loon
New Technology Can Track Detailed Hand Motion
Office Universal apps Coming Next Month On Windows 10 for Phones
FCC Makes 150 MHz Of Contiguous Spectrum Available To Telecom Companies
Google Extends Chrome Support For Windows XP
ASUS X99 and Z97 Motherboards Now Support NVM Express Devices
AMD Reports Loss, Exits From High-density Server Business
Active Discussions
Help make DVDInfoPro better with dvdinfomantis!!!
Question about nero
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
Need serious help!!!!
burning
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, May 12, 2006
Microsoft CEO: Catching Yahoo, Google to Take Time


Microsoft Chief Executive Steve Ballmer said on Thursday he has a five-year target to gain a bigger slice of the lucrative online advertising market dominated by Google and Yahoo.

Speaking at a business luncheon in Silicon Valley, Ballmer said he did not enjoy trailing the two Web advertising leaders but predicted that persistence and the software maker's ability to create new technology would help it catch up.

"I don't think you will see some overnight transformation," Ballmer said. "It is going to have to be longer term. It makes sense for us to talk about five years."

Microsoft is making a big push into Web services and has vowed to keep investing in a variety of technologies as it seeks to transform the way both businesses and consumers operate on the Internet.

At the core of this plan is Windows Live, an advertising-funded, one-stop shop for services from e-mail, to instant messaging, to blogs that targets the fast-growing online ad market. Forrester Research projects online advertising will grow to $26 billion in 2009 from a current $15 billion.

Goldman Sachs analyst Rick Sherlund estimates Microsoft plans to spend an additional $2 billion in the year starting in July, with much of that investment going toward building an ad-supported online business in the mold of Google and Yahoo.

Ballmer acknowledged the world's biggest software maker is trailing Google and Yahoo but he said it was not too late for Microsoft to win over more advertisers and consumers.

"We are a little bit late in the game," Ballmer said. "But at the end of the day it is going to be about the ability to create a mass marketplace for buyers and consumers."

Microsoft has said it plans to spend about $6.2 billion in research and development in the current fiscal year ending June 30.

At the same time investors have put pressure on Microsoft shares due to concerns about the lack of details on the company's plans to compete with its online rivals and the potential for more delays to its Windows upgrade, Vista.

Ballmer said Microsoft would seek to create a marketplace where consumers want to spend their time and advertisers want to spend their money. It also plans to leverage the popularity of its MSN, Hotmail and Instant Messaging products, he said.

"We are hard at work on our own core services where at the heart we want the users to be in control," Ballmer said. "There is a whole set of things we are doing to let the user be in control."


Previous
Next
New NAND Flash Technology Doubles Capacity        All News        Nintendo Wii Steals Show at Expo
Mitsubishi, NEC Make Progress in the Standardization of Quantum Encryption Networks     General Computing News      NTT DoCoMo to Start Music-movie Service

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Is Yahoo Readying New Messenger?
Microsoft, Yahoo Renew Search Deal
Microsoft Introduces Lumia 540 Dual SIM
Europe Charges Google In Antitrust Case
Google is Working on Battery Technology
Google Plans YouTube Subscription Service
Child and Consumer Advocates Urge Federal Trade Commission to Investigate Google for Deceptive Advertising Directed at Children
Microsoft Lens Transforms Your iPhone To A Portable Scanner
China Internet Authority Slams Google Over Certificate Rejection
European Regulators To File Antitrust Charges Against Google
Yahoo Autos Is Launching Today
Google To Use SSDs From Samsung: report

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .