New Medium Enterprises announced that it will release over 100 HD titles on Versatile Mulitilayer Disc (VMD) in the United States later this year, which will include several Broadway shows.
The VMD is a next generation optical disc standard suitable for high definition content, using current red laser technology with storage capabilities up to 100 GB.
Returning from a road show in the U.S., Mahesh Jayanarayan, NME?s CEO, was extremely upbeat on the prospects in the U.S. marketplace stating that "We believe the opportunity for NME to succeed here in the United States is growing quickly and we are determined to exploit that opportunity as timely and completely as possible."
NME has also decided to accelerate its launch of different HD formats in the U.S. to accommodate the computer market. To bring market entry plans to fruition, NME will open a full fledged operation in the U.S. To head the operation, NME appointed Jeff Burrow, a long time sales and marketing executive from DirecTV who is familiar with HD from a national retail, content, and hardware perspective.
The NME US operation will be based in Dallas, Texas and will engage in sales and marketing of VMD optical discs, VMD players, as well as, content acquisition and aggregation.