Friday, August 28, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
IFA 2015: What We Know So Far
Acer Liquid Z410 And Liquid Jade Z Phones Released
Huawei Honor Phones Coming To Europe
AMD Radeon R9 370X Graphics Card Launched In Asia
Nokia Agrees on 'Shanghai Bell' Joint Venture with China Huaxin
Apple Debuts at the Number Two Spot In Wearables Market, Behind Fibit
Microsoft's Lumia 950 and 950 XL Windows 10 Smartphones Leaked Online
Facebook Says It Has One Billion Users Per Day
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Yahoo U...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 08, 2006
Yahoo Updates Its Web Search Advertising System


Yahoo is set to introduce on Monday a long-delayed upgrade to its Web search advertising system, setting the stage for a face off with Web search leader Google later this year.

The Internet media company is looking to encourage both new and existing corporate advertisers to start working with its rebuilt search marketing system in preparation for full introduction during the third quarter of 2006.

The highly anticipated redesign is the first big overhaul of the search advertising system since GoTo.com pioneered paid search advertising eight years ago. Yahoo paid $1.6 billion to buy the successor to GoTo, called Overture Systems, in 2003.

The system is a software-based marketing console to help corporate advertisers and advertising agency buyers understand how to target relevant advertising to Web users based on the keyword search terms consumers use to find information on Web sites.

Advertisers can instantly calculate the cost of acquiring new customers using Yahoo's data and analytic system. Buyers can also test for the most effective ads and make rapid changes.

The Yahoo ad system also offers geographical targeting based on databases of geographical terms it acquired when it bought London-based WhereonEarth last year. Thus Yahoo can infer when Web searchers mean Soho, London or Soho, New York.

Eventually, the system will also allow advertisers to buy ads across Yahoo, Google, Microsoft and other systems, allowing for comprehensive budgeting, something Google already offers.

The system will be rolled out in phases in order to lessen disruption to Yahoo's base of hundreds of thousands of customers, who need time to optimize the system to maximize the number of customers their ads may attract.

The first phase, which begins on Monday, is to deliver the core upgraded data and analytics platform. The second phase begins in the third quarter, when the full marketing campaign application becomes available to advertisers.

Future versions will give advertisers the ability to more precisely target Web advertisements based on demographic factors or online behavior.


Previous
Next
More X1900 GT Boards Available        All News        Intel Brands new Desktop, Laptop Chips
Apple Wins court Battle with Beatles     General Computing News      MPAA Releases Data From Piracy Study

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Gets Fashionable With Acquisition Of Polyvore
Yahoo Introduces Livetext Messaging App
Yahoo To Enter The Daily Fantasy Sports Market
Yahoo Takes More Services Offline
Yahoo Gives Advertisers Fraud Verification Tools
Yahoo Releases New Video Series
Is Yahoo Readying New Messenger?
Microsoft, Yahoo Renew Search Deal
Yahoo Autos Is Launching Today
Yahoo Will Text You Your Password
Yahoo Gains Search Share
Yahoo Announces New Mobile Developer Suite

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .