Thursday, March 30, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Windows 10 Creators Update Coming April 11
Samsung Galaxy S8 and S8+ Are Official, Along With Bixby And New Gear 360
Razer Blade Pro IS The First THX Certified Gaming Laptop
Lenovo Makes Pro Virtual Reality Accessible With the ThinkStation P320
Intel Details 10, 22nm Processes, Proposes Transistor-density Metric
U.S. House Voted Against Broadband Privacy Rules
SK Hynix Offers More Than $9 billion for Toshiba Chip Unit: report
Toshiba's Nuclear Unit Westinghouse Files for Bankruptcy
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo U...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 08, 2006
Yahoo Updates Its Web Search Advertising System


Yahoo is set to introduce on Monday a long-delayed upgrade to its Web search advertising system, setting the stage for a face off with Web search leader Google later this year.

The Internet media company is looking to encourage both new and existing corporate advertisers to start working with its rebuilt search marketing system in preparation for full introduction during the third quarter of 2006.

The highly anticipated redesign is the first big overhaul of the search advertising system since GoTo.com pioneered paid search advertising eight years ago. Yahoo paid $1.6 billion to buy the successor to GoTo, called Overture Systems, in 2003.

The system is a software-based marketing console to help corporate advertisers and advertising agency buyers understand how to target relevant advertising to Web users based on the keyword search terms consumers use to find information on Web sites.

Advertisers can instantly calculate the cost of acquiring new customers using Yahoo's data and analytic system. Buyers can also test for the most effective ads and make rapid changes.

The Yahoo ad system also offers geographical targeting based on databases of geographical terms it acquired when it bought London-based WhereonEarth last year. Thus Yahoo can infer when Web searchers mean Soho, London or Soho, New York.

Eventually, the system will also allow advertisers to buy ads across Yahoo, Google, Microsoft and other systems, allowing for comprehensive budgeting, something Google already offers.

The system will be rolled out in phases in order to lessen disruption to Yahoo's base of hundreds of thousands of customers, who need time to optimize the system to maximize the number of customers their ads may attract.

The first phase, which begins on Monday, is to deliver the core upgraded data and analytics platform. The second phase begins in the third quarter, when the full marketing campaign application becomes available to advertisers.

Future versions will give advertisers the ability to more precisely target Web advertisements based on demographic factors or online behavior.


Previous
Next
More X1900 GT Boards Available        All News        Intel Brands new Desktop, Laptop Chips
Apple Wins court Battle with Beatles     General Computing News      MPAA Releases Data From Piracy Study

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
U.S. Charges Russian Spies Over Yahoo Hacks
32 Million Yahoo Accounts Were Compromised Using Malicious Cookies
Verizon and Yahoo Agree to Lowered $4.48 billion Deal
Yahoo Unveils New Malicious Activity To User's Accounts
Yahoo Sees Verizon Deal Closing in Second Quarter
Yahoo To be Named Altaba, Mayer to Depart Following Verizon Deal
Yahoo Unveils New Security Breach
Yahoo's 2016 Top Searched Celebrities, News Stories, Fashion Trends, and More
Yahoo Investigates New Hack Claim
EU Privacy Authorities Warn WhatsApp on Data Privacy Policy, Yahoo on Breach
Yahoo Asks U.S. Intelligence Authorities To Explain Email Scanning Order
Yahoo Reports Profit For Third Quarter 2016

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .