Tuesday, June 02, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
SSDs Hit Pricing Sweet Spot
Creative Introduces Draco HS880 Gaming Headset
Nantero's Next-Generation Memory NRAM Could Replace DRAM, SSDs
Samsung's Galaxy S6 Sales Suggest Great Start
Computex: Qualcomm Expands 802.11ac MU-MIMO Product Portfolio for Wi-Fi Access Points and Routers
ASUS Showcases ROG Gaming Products, ROG Certified Gear, Next-Gen Motherboard, USB 3.1 Line-Up and Mods at Computex 2015
Computex: Intel Introduces 5th Gen Intel Core Broadwell-H Processors, Thunderbolt 3, IoT And Unite Tele-conference Platform
Crucial Debuts New DDR4 Memory, SSD Software At Computex
Active Discussions
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo U...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 08, 2006
Yahoo Updates Its Web Search Advertising System


Yahoo is set to introduce on Monday a long-delayed upgrade to its Web search advertising system, setting the stage for a face off with Web search leader Google later this year.

The Internet media company is looking to encourage both new and existing corporate advertisers to start working with its rebuilt search marketing system in preparation for full introduction during the third quarter of 2006.

The highly anticipated redesign is the first big overhaul of the search advertising system since GoTo.com pioneered paid search advertising eight years ago. Yahoo paid $1.6 billion to buy the successor to GoTo, called Overture Systems, in 2003.

The system is a software-based marketing console to help corporate advertisers and advertising agency buyers understand how to target relevant advertising to Web users based on the keyword search terms consumers use to find information on Web sites.

Advertisers can instantly calculate the cost of acquiring new customers using Yahoo's data and analytic system. Buyers can also test for the most effective ads and make rapid changes.

The Yahoo ad system also offers geographical targeting based on databases of geographical terms it acquired when it bought London-based WhereonEarth last year. Thus Yahoo can infer when Web searchers mean Soho, London or Soho, New York.

Eventually, the system will also allow advertisers to buy ads across Yahoo, Google, Microsoft and other systems, allowing for comprehensive budgeting, something Google already offers.

The system will be rolled out in phases in order to lessen disruption to Yahoo's base of hundreds of thousands of customers, who need time to optimize the system to maximize the number of customers their ads may attract.

The first phase, which begins on Monday, is to deliver the core upgraded data and analytics platform. The second phase begins in the third quarter, when the full marketing campaign application becomes available to advertisers.

Future versions will give advertisers the ability to more precisely target Web advertisements based on demographic factors or online behavior.


Previous
Next
More X1900 GT Boards Available        All News        Intel Brands new Desktop, Laptop Chips
Apple Wins court Battle with Beatles     General Computing News      MPAA Releases Data From Piracy Study

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Releases New Video Series
Is Yahoo Readying New Messenger?
Microsoft, Yahoo Renew Search Deal
Yahoo Autos Is Launching Today
Yahoo Will Text You Your Password
Yahoo Gains Search Share
Yahoo Announces New Mobile Developer Suite
Yahoo To Spin-Off Remaining Stake in Alibaba Group
Yahoo Almost Reaches Bing In US Search Share
Ebola, Frozen and Ariana Grande Top Yahoo's Most-Searched
Yahoo to Buy BrightRoll
Yahoo Reports High Revenue and Profit

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .