Saturday, August 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Sees Growth Beyond The Desktop With Windows 10
Yahoo Gets Fashionable With Acquisition Of Polyvore
NVIDIA Recalls SHIELD Tablets Due To Battery Issues
Firefox Attacks Microsoft Over Default Browser in Windows 10
Sharp to Exit Americas TV Market
Researchers Showcase Javascript-based Attack On a Computer's DRAM
Hackers Used Twitter hashtags To Extract Data From Compromised Networks
Facebook Unveils New Security Checkup Tool
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 04, 2006
Microsoft to Buy a Stake in Yahoo: Report


Microsoft has held discussions to buy a stake in Yahoo to compete against Google, the Wall Street Journal reported on Wednesday.

Although talks over an equity stake do not appear to be active, Microsoft's top management remains open to a deal with Yahoo as pressure grows from shareholders to perform better against Google, the newspaper said, citing people familiar with the situation.

Microsoft and Yahoo have discussed possible options over the past year, the newspaper said. Microsoft could sell its MSN online network to Yahoo and take a minority stake in the Internet portal, it said.

Microsoft and Yahoo declined to comment on the report.

Last year, Microsoft had been negotiating to strike a partnership with Time Warner's AOL Internet unit, but was shut out when Google agreed to invest in a 5 percent stake in the AOL. Microsoft had been in talks with AOL to use its search technology, which would have given the software giant's fledgling paid-search business a big boost.

This is not the first time Yahoo and Microsoft are in talks for possible collaborations. Yahoo and Microsoft agreed last October to connect users of their consumer instant messaging services, giving MSN Messenger and Yahoo! Messenger users the ability to interact with each other.

In an interesting turn, however, Microsoft said on Wednesday it switched to its own online ad brokering service called adCenter, so advertisers can directly place ads on the software maker's search sites instead of going through Yahoo.

Until now, advertisers bought pay-per-click ads on MSN search through Yahoo's Overture service until last year, but adCenter handled an increasing percentage of those transactions during testing in recent months.

AdCenter will be initially limited to paid search, but Microsoft envisions the service being a one-stop shop for online advertising across many of the company's software platforms including Xbox games and mobile phones.

The brokering service is expected to eventually allow advertisers to place advertisements on Microsoft's Internet services sites, such as Windows Live e-mail or Office Live.

Analysts said Microsoft planned to spend an additional $2 billion in the coming fiscal year starting July 1, speculating that much of that investment would go toward building an ad-supported online service business.


Previous
Next
Tepid Interest Seen for Next-generation DVDs in 2006        All News        Intel to Push PC Use Globally
MPAA Releases Data From Piracy Study     General Computing News      DivX Powers Access to INA Media Archive

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Gets Fashionable With Acquisition Of Polyvore
Yahoo Introduces Livetext Messaging App
Microsoft Posts FY15 Q4 Loss
Microsoft Universal Foldable Keyboard Released
Yahoo To Enter The Daily Fantasy Sports Market
Microsoft to Cut Thousands Of Jobs, Write Down Nokia Phone Business
More Job Cuts For Microsoft
AOL To take Over Microsoft's Display Ads
Nadella Announces Company Shakeup
Microsoft at E3 2015
Surface Hub Available for Order in 24 markets
Yahoo Takes More Services Offline

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .