Friday, February 23, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Introducing the CORSAIR Obsidian Series 500D
EASA Publishes Guidelines for Safe Drone Operations
Apple to Upgrade the AirPods Headphones
SK Telecom to Unveil 'HoloBox' Hologram AI Technology at Mobile World Congress 2018
Worldwide Sales of Smartphones Declined in 4Q, Samsung Retains First Spot
Intel Brings 5G Connectivity to PCs
Samsung and Qualcomm Expand Foundry Cooperation on EUV Process Technology
LG To Unveil Updated K8 AND K10 Smartphones at MWC
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 04, 2006
Microsoft to Buy a Stake in Yahoo: Report


Microsoft has held discussions to buy a stake in Yahoo to compete against Google, the Wall Street Journal reported on Wednesday.

Although talks over an equity stake do not appear to be active, Microsoft's top management remains open to a deal with Yahoo as pressure grows from shareholders to perform better against Google, the newspaper said, citing people familiar with the situation.

Microsoft and Yahoo have discussed possible options over the past year, the newspaper said. Microsoft could sell its MSN online network to Yahoo and take a minority stake in the Internet portal, it said.

Microsoft and Yahoo declined to comment on the report.

Last year, Microsoft had been negotiating to strike a partnership with Time Warner's AOL Internet unit, but was shut out when Google agreed to invest in a 5 percent stake in the AOL. Microsoft had been in talks with AOL to use its search technology, which would have given the software giant's fledgling paid-search business a big boost.

This is not the first time Yahoo and Microsoft are in talks for possible collaborations. Yahoo and Microsoft agreed last October to connect users of their consumer instant messaging services, giving MSN Messenger and Yahoo! Messenger users the ability to interact with each other.

In an interesting turn, however, Microsoft said on Wednesday it switched to its own online ad brokering service called adCenter, so advertisers can directly place ads on the software maker's search sites instead of going through Yahoo.

Until now, advertisers bought pay-per-click ads on MSN search through Yahoo's Overture service until last year, but adCenter handled an increasing percentage of those transactions during testing in recent months.

AdCenter will be initially limited to paid search, but Microsoft envisions the service being a one-stop shop for online advertising across many of the company's software platforms including Xbox games and mobile phones.

The brokering service is expected to eventually allow advertisers to place advertisements on Microsoft's Internet services sites, such as Windows Live e-mail or Office Live.

Analysts said Microsoft planned to spend an additional $2 billion in the coming fiscal year starting July 1, speculating that much of that investment would go toward building an ad-supported online service business.


Previous
Next
Tepid Interest Seen for Next-generation DVDs in 2006        All News        Intel to Push PC Use Globally
MPAA Releases Data From Piracy Study     General Computing News      DivX Powers Access to INA Media Archive

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Windows Defender ATP Coming to Windows 7 and Windows 8.1
Microsoft Reports Quarterly Revenue and Profit on Cloud and Office Consumer Products
Windows Diagnostic Data Viewer Will Show You What Data Microsoft Gets From Your PC
Microsoft Takes On Chromebooks With Education Windows 10 Devices starting at $189
Some Microsoft Meltdown Patches Freeze AMD PCs
Mozilla Files Cross-Complaint Against Yahoo and Oath
Microsoft Plans Expansion of Redmond Campus
Microsoft Expands Deal With SAP to Use and Sell More of Each Other's Cloud Services
Top Black Friday deals from Microsoft
Microsoft Cloud Continues to Grow, Powers First Quarter Results
Microsoft to Buy Wind Energy From GE's new Wind Farm in Ireland
Microsoft Brings the Edge Browser to iOS and Android

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .