Wednesday, June 20, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung, SK Hynix Experience Low Yields in 18nm DRAM Production
EU Parliament Takes First Step to pass Tough EU Copyright Rules
New European Rules Could Make Google, Facebook and Others Responsible For Copyrighted Content On their Services
Verizon, Sprint, AT&T and T-Mobile To Stop Sharing Cell Phone Location Data
Hackers Breached Satellite, Defense Companies
Benchmarks With the 32-core AMD Threadripper Appear Online
Facebook Offers More Tools To Video Creators
Western Digital Adds 12TB Western Digital Purple Drive to Surveillance Portfolio
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 04, 2006
Microsoft to Buy a Stake in Yahoo: Report


Microsoft has held discussions to buy a stake in Yahoo to compete against Google, the Wall Street Journal reported on Wednesday.

Although talks over an equity stake do not appear to be active, Microsoft's top management remains open to a deal with Yahoo as pressure grows from shareholders to perform better against Google, the newspaper said, citing people familiar with the situation.

Microsoft and Yahoo have discussed possible options over the past year, the newspaper said. Microsoft could sell its MSN online network to Yahoo and take a minority stake in the Internet portal, it said.

Microsoft and Yahoo declined to comment on the report.

Last year, Microsoft had been negotiating to strike a partnership with Time Warner's AOL Internet unit, but was shut out when Google agreed to invest in a 5 percent stake in the AOL. Microsoft had been in talks with AOL to use its search technology, which would have given the software giant's fledgling paid-search business a big boost.

This is not the first time Yahoo and Microsoft are in talks for possible collaborations. Yahoo and Microsoft agreed last October to connect users of their consumer instant messaging services, giving MSN Messenger and Yahoo! Messenger users the ability to interact with each other.

In an interesting turn, however, Microsoft said on Wednesday it switched to its own online ad brokering service called adCenter, so advertisers can directly place ads on the software maker's search sites instead of going through Yahoo.

Until now, advertisers bought pay-per-click ads on MSN search through Yahoo's Overture service until last year, but adCenter handled an increasing percentage of those transactions during testing in recent months.

AdCenter will be initially limited to paid search, but Microsoft envisions the service being a one-stop shop for online advertising across many of the company's software platforms including Xbox games and mobile phones.

The brokering service is expected to eventually allow advertisers to place advertisements on Microsoft's Internet services sites, such as Windows Live e-mail or Office Live.

Analysts said Microsoft planned to spend an additional $2 billion in the coming fiscal year starting July 1, speculating that much of that investment would go toward building an ad-supported online service business.


Previous
Next
Tepid Interest Seen for Next-generation DVDs in 2006        All News        Intel to Push PC Use Globally
MPAA Releases Data From Piracy Study     General Computing News      DivX Powers Access to INA Media Archive

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Follows Amazon in Checkout-free Retail Technology: report
E3 2018: Microsoft 'Halo Infinite' Trailer Unveiled, Ninja Theory, Undead Labs, Playground Games, Forza Horizon, and Gears of War 5
Microsoft Highlights Intelligent Cloud, Intelligent Edge vision at Computex Taipei
Microsoft Launches Program for Women Returning to Work
Microsoft to Buy GitHub for $7.5 Billion
Microsoft to buy GitHub: report
Microsoft's Value Overtakes Alphabet
Microsoft Acquires Conversational AI Company Semantic Machines
Microsoft Build 2018 Highlights
Azure and Office Power Microsoft's Third Quarter Results
Oath Scans Your Yahoo and AOL Mail for Targeted Advertising
Microsoft Unveils Reorganization Plan

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .