Thursday, March 05, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Introduces Insurance Shopping Site
U.S. Trade Office Releases Latest Notorious Markets List
MPEG LA Introduces License for DisplayPort
Toshiba Starts Shipping 20-Megapixel CMOS Image Sensor For Mobile Devices
Larger iPad Production Pushed Back For September
Intel Outlines 2015 Gaming News at GDC
HBO, Apple To Launch Video Streaming Service: report
Xbox One wireless controller Adapter Coming To Windows PCs
Active Discussions
Newbie
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
sanyo e6 camera
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 04, 2006
Microsoft to Buy a Stake in Yahoo: Report


Microsoft has held discussions to buy a stake in Yahoo to compete against Google, the Wall Street Journal reported on Wednesday.

Although talks over an equity stake do not appear to be active, Microsoft's top management remains open to a deal with Yahoo as pressure grows from shareholders to perform better against Google, the newspaper said, citing people familiar with the situation.

Microsoft and Yahoo have discussed possible options over the past year, the newspaper said. Microsoft could sell its MSN online network to Yahoo and take a minority stake in the Internet portal, it said.

Microsoft and Yahoo declined to comment on the report.

Last year, Microsoft had been negotiating to strike a partnership with Time Warner's AOL Internet unit, but was shut out when Google agreed to invest in a 5 percent stake in the AOL. Microsoft had been in talks with AOL to use its search technology, which would have given the software giant's fledgling paid-search business a big boost.

This is not the first time Yahoo and Microsoft are in talks for possible collaborations. Yahoo and Microsoft agreed last October to connect users of their consumer instant messaging services, giving MSN Messenger and Yahoo! Messenger users the ability to interact with each other.

In an interesting turn, however, Microsoft said on Wednesday it switched to its own online ad brokering service called adCenter, so advertisers can directly place ads on the software maker's search sites instead of going through Yahoo.

Until now, advertisers bought pay-per-click ads on MSN search through Yahoo's Overture service until last year, but adCenter handled an increasing percentage of those transactions during testing in recent months.

AdCenter will be initially limited to paid search, but Microsoft envisions the service being a one-stop shop for online advertising across many of the company's software platforms including Xbox games and mobile phones.

The brokering service is expected to eventually allow advertisers to place advertisements on Microsoft's Internet services sites, such as Windows Live e-mail or Office Live.

Analysts said Microsoft planned to spend an additional $2 billion in the coming fiscal year starting July 1, speculating that much of that investment would go toward building an ad-supported online service business.


Previous
Next
Tepid Interest Seen for Next-generation DVDs in 2006        All News        Intel to Push PC Use Globally
MPAA Releases Data From Piracy Study     General Computing News      DivX Powers Access to INA Media Archive

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
MWC: Microsoft Unveils The Lumia 640 and Lumia 640 XL
Yahoo Gains Search Share
Microsoft Band Gets New Features
Yahoo Announces New Mobile Developer Suite
Internet Explorer To Support HTTP Strict Transport Security Protocol
Microsoft Buys Sunrise In A Smartphone Push
Microsoft, Samsung Settle Patent Dispute
Bill Gates Sees Future In Robots
Microsoft Brings Office To iOS and Android Devices
Yahoo To Spin-Off Remaining Stake in Alibaba Group
Microsoft Offers Power BI Business Intelligence Tools For Free
Microsoft Reports Second Quarter Results

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .