Sunday, September 25, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Snapchat Introduces 'Spectacles' Smart Glasses, Changes Company name To Snap
Nvidia GPUs Could Return To Apple Macs
Lenovo Brings Fingerprint Authenticated Payments To Laptops
Report Cites Google, Salesforce Interest For Twitter
Dalian Wanda and Sony Enters Team Up in China Movie Business
Apple Develops Amazon Echo-Style Device
ALD Technology Chosen By Samsung, LG For Flexible OLEDs
TSMC To Use Different Processes And 3D Packages Across Future Design Platforms
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Games > Viacom ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, April 25, 2006
Viacom Acquires Game Company Xfire


Viacom Inc. announced on Monday the purchase of online games technology company, Xfire for $102 million in an attempt to dominate the youth market on the internet as it has on television.

Viacom, owner of MTV Networks, Nickelodeon and the Paramount movie studios, said Xfire has 4 million registered members who use its instant messaging and social networking technologies to accompany their online games.

"It's a wonderful component of our overall digital strategy, particularly on the gaming front," Viacom Chief Executive Tom Freston told Reuters. "Our key audiences are and probably will remain kids, teens, young adults -- we want to be anywhere these audiences are."

Freston said Viacom continues to look at other Internet properties as potential acquisitions, mostly deals valued well under $1 billion, and said further purchases were possible this year. At the same time, he said, Viacom is investing in building up entertainment channels it already owns into new formats for its audience.

Social networking and online gaming sites are two of the hottest investment areas for top U.S. media companies as they try to hold on to younger consumers dividing their time between the Internet and traditional outlets like television.

MTV last year acquired NeoPets.com, a site that allows users to invent and care for virtual pets. Rival News Corp. purchased social networking site MySpace.com as well as gaming company IGN Entertainment.


Previous
Next
Sun Microsystems' CEO Quits        All News        Ebay Launches Instant Purchasing Service
Microsoft to Buy In-Game Advertising Firm     Games News      Playstation 2 Price Lowered

Get RSS feed Easy Print E-Mail this Message

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .