Sunday, October 26, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Panasonic to Offload Sanyo's North America TV Business
Google's Pichai to Become Head of Product at Google: report
Internet Explorer 11 Toolkit Allows Enterprise Admins "Spy" On Their Employees
FCC Says Airwave Auction To Delay Until 2016
HP Broadens Moonshot Portfolio With Intel-powered Models
Microsoft To Keep Nokia Brand For Low-end Smartphones
LG Introduces Its First Octa-Core Application Processor
Cloud and Surface 3 Drive Microsoft's Revenue
Active Discussions
Copied dvd's say blank in computer only
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
 Home > News > Games > Viacom ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, April 25, 2006
Viacom Acquires Game Company Xfire


Viacom Inc. announced on Monday the purchase of online games technology company, Xfire for $102 million in an attempt to dominate the youth market on the internet as it has on television.

Viacom, owner of MTV Networks, Nickelodeon and the Paramount movie studios, said Xfire has 4 million registered members who use its instant messaging and social networking technologies to accompany their online games.

"It's a wonderful component of our overall digital strategy, particularly on the gaming front," Viacom Chief Executive Tom Freston told Reuters. "Our key audiences are and probably will remain kids, teens, young adults -- we want to be anywhere these audiences are."

Freston said Viacom continues to look at other Internet properties as potential acquisitions, mostly deals valued well under $1 billion, and said further purchases were possible this year. At the same time, he said, Viacom is investing in building up entertainment channels it already owns into new formats for its audience.

Social networking and online gaming sites are two of the hottest investment areas for top U.S. media companies as they try to hold on to younger consumers dividing their time between the Internet and traditional outlets like television.

MTV last year acquired NeoPets.com, a site that allows users to invent and care for virtual pets. Rival News Corp. purchased social networking site MySpace.com as well as gaming company IGN Entertainment.


Previous
Next
Sun Microsystems' CEO Quits        All News        Ebay Launches Instant Purchasing Service
Microsoft to Buy In-Game Advertising Firm     Games News      Playstation 2 Price Lowered

Get RSS feed Easy Print E-Mail this Message

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .