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Monday, April 24, 2006
Nero Partners with Digital Rapids to Provide Professional AVC Solutions for Post- Production


Nero today announced a partnership with Digital Rapids, a leading developer of professional hardware and software solutions for post production

The first collaboration between the two companies is the integration of Nero's industry-leading AVC/H.264 and High Efficiency AAC, which are core components of Nero's ISO-standard Nero Digital(TM) technologies. Supporting the best in audio and video compression, Nero Digital(TM) technology family includes MPEG-4 and AAC, AVC/H.264 and High Efficiency AAC for the ultimate viewing experience from mobile phones to High Definition video screens.

Moving forward, Nero and Digital Rapids will continue working on a number of market-facing solutions, combining Nero's superior technologies with Digital Rapids' industry-leading software and hardware solutions for professional video ingest, playout, encoding, transcoding, and delivery.

"Our partnership with Digital Rapids, a major player in the professional video industry, underscores the great potential of our Nero Digital codec in this market, " said Udo Eberlein, President, Nero, Inc. "Nero Digital offers superior compression technology with universal MPEG-4 compatibility, making it the ideal format for both professional and consumer audio and video applications."

"We're very pleased to be partnering with Nero to bring the benefits of Nero Digital technology to our customers through the Digital Rapids Pro AVC plug-in," said Brick Eksten, President of Digital Rapids Corporation. "Nero is setting the standard for MPEG-4 AVC, with the broadest install base and leading-edge commitments to Blu-ray and HD DVD. We look forward to working with Nero on further extensions of our technologies and enabling our customers to reach even wider audiences."

Nero will be showcasing Nero Digital at NAB show, Booth SL 193. For additional information, visit www.nerodigital.com.


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