Advanced Media, Inc., manufacturer and marketer of the RIDATA brand of recordable CD and DVD media, introduced on Monday the RIDATA Hard Coated, Double Sided, Mini DVD-R's.

Advanced Media will be showcasing the new Mini DVD-R?s at Retail Vision that will be held in San Antonio Texas on April 4-7, 2006.



Ridata Hard Coated, Double Sided, Mini DVD-R Features a 4X recording speed and each side can record up to 1.46GB.

The special hard coating technology protects media against scratches that can occur when the discs are transferred between cases, camcorders and DVD players. The media are up to 100 times more scratch resistant and provide three times greater resistance to damaging UV light than standard optical discs, according to RIDATA.

The company did not disclose pricing information.