Wednesday, July 23, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung's New Curved TV Costs A Fortune
Seagate Launches Channel On Roku
Apple OS X Yosemite Bets Coming on Thursday
Apple Says There Are No Backdoors In iOS
Sony Invests in Image Sensor Production
Ultra-High-Definition TVs Still Lack Market Penetration
Lumia 530 Entry-level Windows Phone Released
ASUS Launches the RT-AC87 Dual-Band Wireless-AC2400 Gigabit Router
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Mobiles > Mobile ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, March 02, 2006
Mobile Ads Coming Soon


Cellphone and media companies expect to see a sizable market for advertising on cellphones in coming years, with options including advertising-subsidized video services, top executives said on Wednesday.

Viacom Inc. , which runs MTV and Comedy Central, is working with major operators, and plans to play a major role in the first trials of mobile ads in the next year.

Sprint Nextel Corp. , the No. 3 U.S. mobile provider, is keen to offer subsidized wireless videos and local ads to cellphones.

"There's no question that advertisers are interested," said Viacom Chief Executive Tom Freston, speaking in New York at the
"What amount of advertising are they willing to accept in exchange for lower fees," he said.

As it aims to boost revenue with new features like video, Sprint Nextel is also looking at technology and business models around providing advertising to people using these services.

Sprint Nextel's chief technology officer Barry West pointed to the possibilities for sending information such as special offers at a local Italian restaurant to phones that can pinpoint the user's location.

Sprint could also offer its cheaper mobile video services if an ad is included, its Chief Financial Officer said.

"There are some people who would be willing to have their services subsidized," Sprint CFO Paul Saleh said. Sprint will work on cellphone advertising in the next couple of years.

Advertisers are also keen on the prospects for putting ads on cellphones and particularly via mobile video services.

"It's a major opportunity." Martin Sorrell, chief executive of WPP Group Plc. , the world's second largest advertising and marketing company, said at the summit.

Sorrell said the methods of measuring how many people see the advertising have yet to be determined, but that measurability was a key attraction.

"People will experiment," he said. "They won't make the decision to put millions of dollars in it (immediately). They'll make the decision on an exploratory basis."

Asked when it would become mainstream, he answered, "Quickly."


Previous
Next
Maxell Unveils First 12x DVD-RAM Discs        All News        No Personal DVD Copy of Mulholland Drive in France
Google News on Mobiles     Mobiles News      Ronaldo is Now Striking for BenQ Mobile

Get RSS feed Easy Print E-Mail this Message

Related News
Samsung May Delay Galaxy S4 Due To Panel Manufacturing Issues
LG Optimus G LTE Smartphone Shipping Next Month
New Quad-core LG Smartphone Coming In September
Samsung Says External Source Caused Galaxy S III Fire
Galaxy Chat To Hit European Shelves This Month
Samsung Expects To Sell 10 mln Galaxy S3 Smartphones By End of July
Weak Supply Of HD Displays Will Limit Shipments Of High-end Smartphones
LG Launching Voice Recognition Service Challenging Apple's Siri And S Voice
Samsung Makes Android SAFE For Enterprises
Sharp Showcases Its "Feel UX" User Interface For Smartphones
LG Optimus L5 Makes Global Debut
LG's Quad-core Optimus 4X HD Available In Europe

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .