Toshiba Corporation unveiled on Tuesday the new brand name REGZA for a new line-up of large-sized flat panel TVs that the company will launch in the world market.

The first REGZA TVs will come to market in Japan on March 1st and product launches will follow overseas, including North America, Europe, China and other Asian countries. So far, Toshiba has used different brand names in marketing TVs in different regions, and REGZA is the first unified global brand for the company's TVs.

The new REGZA TVs have a minimal design: the basic tone is a sleek black, with superfluous decoration smoothed away. It features clean, uncluttered lines, and simple exteriors.

The global TV market for large-screen flat panel TVs is growing fast. Shipments of flat panel TVs with screens of 26-inches and bigger are expected to climb to 32-million units in 2006, a 110% increase from the previous year.