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Wednesday, January 25, 2006
ATI brings 3D Graphics to Cell Phones

With the explosion in demand for quality visual experiences on the cell phone, ATI Technologies Inc. delivers the latest in handheld technologies with the Imageon 2380 and the Imageon 2388.

OpenGL ES 1.2 allows game developers and content creators to bring more realistic detail in environments, lighting and objects, while maintaining a high level of interactivity. By alleviating a significant amount of work being done by the main processor, the Imageon 2380 and Imageon 2388 can efficiently produce 3D visual effects and drive animation with quality on a cell phone.

The flexible and programmable audio engine in the new Imageon processors enable new features such as positional 3D sound, CD-quality ring-tones and music phones with stereo recording and playback. Supporting more than seventeen audio components (including AMR, AAC LC, aacPlus enhanced, MP3, Real Audio, WMA and MIDI), ATI provides a full set of industry standard audio solutions optimized for the Imageon architecture's low power consumption and low memory footprint.

The Imageon video engine enables a mobile digital camcorder/player and supports advanced features such as video-telephony and video-streaming. Both media processors support video playback and recording at up to 30 frames-per-second in industry standard MPEG-4 and H.263/H.263+ formats. In addition, they support the latest video formats such as H.264 and Real Video offering compatibility for video streaming applications.

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