Fox Filmed Entertainment sees the Sony-led Blu-ray high definition DVDs winning the next generation DVD technology battle on the back of widespread Hollywood support and the release next year of the PlayStation 3 video game console, Fox's co-chairman said last Thursday.

"In terms of the number of companies involved, the PS3 (PlayStation game console) momentum and the level of content that is committed to Blu-ray, it does seem to have a pretty strong lead," James Gianopulos, co-chairman of Fox Filmed Entertainment, said at the Reuters Media and Advertising Summit in New York.

"We believe that Blu-ray not only has the superior technology and backing in terms of strength to market but also the superior content protection," Gianopulos added.

Gianopulos said Fox has no plans to release movies in HD DVD.