Texas Instruments Incorporated will showcase the Panasonic DVD player (DVD-RV32) at its semiconductor booth (#13737) this week at CES in Las Vegas. The new DVD player is the world's first to support Windows Media Audio (WMA) file playback, which is enabled by TI's power-efficient digital signal processor (DSP). Leveraging its success in the Internet audio industry, TI is expanding its reach into the spinning disk market by adding compressed audio functionality to DVD products.

``TI is looking to bring its DSP expertise to high growth markets to enable advanced capabilities and unmatched features,'' said Fred Cohen, worldwide manager of Digital Audio at TI. ``Adding audio to DVD applications extends the long list of markets that can benefit from TI DSPs, including stand alone digital audio players, CD players, cell phones, PDAs, Internet appliances, home stereos and car audio systems.''

The Panasonic DVD-RV32 will play DVD-R(*1), CD-R/RW(*2) and MP3(*3) playback, allowing all kinds of digital content to be played on one single device. Using TI's low-power TMS320DA105 DSP, consumers will also be able to listen to WMA discs with over 22 hours of CD-quality music.

TI provides high-performance, programmable DSP and analog-based solutions for many digital audio segments. TI offers a broad range of audio products with the performance headroom and flexibility in a low power solution for a wide range of product designs. TI's award-winning DSP technology is designed into more than 90 Internet Audio devices, including products from nine of the top 10 consumer electronics manufacturers.

(*1) This unit can play back Panasonic DVD-R discs recorded and finalized with a Panasonic DVD video recorder DMR-E20. It may not be able to be played back depending on the DVD-R disc and the recording condition.

(*2) This unit can play CD-DA format audio CD-R and CD-RW. It may not be able to play some CD-R or CD-RW due to condition of the recording.

(*3) For contents recorded on CD-R/RW media for CDs for your personal use. Playability may vary on contents and discs.