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Thursday, January 10, 2002
Alera Technologies DVD+RW Cruiser goes to Hollywood

Alera Technologies is supplying DVD technology products to 3Oh!5 Creative, Inc., a Hollywood creator of film and video productions for the entertainment industry. Alera Technologies DVD+RW Cruiser(TM) is used as a Digital Video production tool for 3Oh!5's DVD features and film trailers for the major Hollywood Studios and other corporate clients.

The DVD+RW Cruiser DVD Recorder provides video professionals and enthusiasts with the key features needed for creating DVDs or CDs. It has the tools to author professional video presentations and put them on DVD discs in a format that can be played back on most DVD set top players and computer DVD-ROM drives. The DVD+RW Cruiser is also an excellent tool for archiving and exchanging data.

``The DVD+RW Cruiser is a powerful Digital Video creation solution. The design features flexibility and ease of use bringing users the latest DVD+RW technology as a complete professional and home external FireWire DVD recording system,'' states Perry Solomon, President and CEO of Alera Technologies. ``The successful 3Oh!5 application of the DVD+RW Cruiser in a highly demanding professional environment is a testimonial to the strength of the solution.''

``In our world, where video content and special effects must be flawless, the end product quality is everything,'' stated Melissa Wayne, President of 3Oh!5. ``The Alera Technologies DVD+RW Cruiser gives us a portable means to both compile and store the highest quality video for our products.''

The DVD+RW Cruiser is based on the newly released DVD+RW technology which boasts the fastest DVD ReWrite speeds and also reads DVD+RW, DVD Video, DVD-ROM, CD-ROM, CD-R and CD-RW discs and writes CD-R and CD-RW. The DVD+RW Cruiser solution is offered with a FireWire IEEE 1394 interface. Additionally, the DVD+RW Cruiser can be connected with optional A-Connect(TM) USB 2.0 (Alera Technologies Part No. 240111) and Cardbus/PCMCIA (Alera Technologies Part No. 240112) connection kits. A-Connect kits extend portability between systems with different connection ports and buses.

The DVD+RW Cruiser (Alera Technologies Part No. 270103) has an estimated street price of $699. Complete information is available at www.aleratec.com. The Alera Technologies full line of DVD and CD recording and duplication solutions is featured at CompUSA, J&R and available at other leading retailers.

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