Saturday, October 25, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Panasonic to Offload Sanyo's North America TV Business
Google's Pichai to Become Head of Product at Google: report
Internet Explorer 11 Toolkit Allows Enterprise Admins "Spy" On Their Employees
FCC Says Airwave Auction To Delay Until 2016
HP Broadens Moonshot Portfolio With Intel-powered Models
Microsoft To Keep Nokia Brand For Low-end Smartphones
LG Introduces Its First Octa-Core Application Processor
Cloud and Surface 3 Drive Microsoft's Revenue
Active Discussions
Copied dvd's say blank in computer only
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
 Home > News > General Computing > Jupiter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 09, 2005
JupiterReasearch Forecasts an Ongoing Threat to Cookies From Anti-spyware Applications


In a report entitled: "Anti-Spyware and Tracking Cookies: A Systematic Look at Risks to Third-Party Tracking Cookies from Popular Anti-Spyware," JupiterResearch details the impact of anti-spyware software on cookies that companies use to track visitors to their Web sites.

With recommendations for site operators and technology vendors, the JupiterResearch report finds that over 48 million Internet users are running anti-spyware applications that delete third-party tracking cookies. And nearly 38 million are using aggressive anti-spyware applications that remove nearly 75% of tracking cookies.

"Given that 32% of Internet users, over 48 million people, report using an anti-spyware application that manages tracking cookies to some extent, the threat to third-party cookies is real," said Eric T. Peterson, Senior Analyst at JupiterResearch, "The average consumer is using more than one anti-spyware application on their computer, perhaps in an attempt to further protect themselves from unwanted spyware and tracking applications," added Peterson.

The significant use of anti-spyware software is occurring simultaneously with companies benefiting from the use of cookies. The report finds that companies moving to first-party cookies from third-party cookies typically see a 10% to 15% increase in unique visitors, 13% to 30% more repeat visitors and 10% to 30% more visitors attributed to specific marketing campaigns, all as a result of more accurate measurement.

"Cookie deletion and blocking has become a burning issue," said David Schatsky, Senior Vice President of Research at JupiterResearch. "Site operators must move quickly from third- to first-party cookies. Technology vendors should lobby anti-spyware vendors to remove their third-party cookies from the rolls of 'blacklisted domains' while strongly encouraging their customers to move to first-party cookies," added Schatsky.

The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com.


Previous
Next
Warning for Nikon D50, D70 or D100 US Owners        All News        Microsoft's CFO Predicts Huge Sales for Xbox 360
Microsoft Patches Windows Graphics Problem     General Computing News      Toshiba and NEC to Collaborate on 45-nanometer System LSI Process Technologies

Get RSS feed Easy Print E-Mail this Message

Related News
Media, Financial Services, Travel and Automotive Companies Will Lead Online Advertising Spending Over the Next Five Years
47% Of Consumers will Spend $1,000-$5,000 on Their Future Purchase

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .