Samsung and Bang & Olufsen, have announced a cooperation to develop a new mobile phone is claimed to break with conventional assumptions and expectations and will offer users a new mobile experience.
Samsung Electronics is among the largest manufacturers of mobile phones, while Bang & Olufsen is a famous
manufacturer of high-end AV products.
Samsung says that the cooperation will express the synthesis of the two companies' respective competences
within technology and design. The new mobile will feature a special design and a simple user interface.
Furthermore, the two companies are working together on the development of high-quality acoustics in Samsung
mobile phones applying the Bang & Olufsen patented ICEpower technology.
?We are pleased to work with Bang & Olufsen who share our passion for innovation and consumer-focused
technology. Samsung is always trying to push the boundaries of mobile phone design and development and we
consistently search for innovative ideas and concepts across industries?, says Kitae Lee, President of the
Telecommunications Business in Samsung Electronics. ?This partnership will bring to our customers a new way
of thinking about the mobile phone.?
?We are happy to cooperate with Samsung and together we want to create a mobile phone that is dedicated to
communication in a comfortable and convenient way. The design and use of the p hone is very simple and
straightforward, yet in every aspect of the design there is a carefully thought through relationship between
form and function?, says Torben Ballegaard S?rensen, CEO of Bang & Olufsen.
The new mobile phone will be launched in Europe , Russia and Ukraine during the 4 th quarter of this year.
It will be distributed through both Bang & Olufsen stores and in select high-end Samsung distribution