Tuesday, January 27, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Dell M3800 Mobile Workstation Now Available With 4K Display
Twitter Gets Group Messaging and Video Recording
Microsoft Updates Xbox One Controller Firmware
Crucial Ballistix Elite DDR4 Memory Now Available
Samsung Advances Smart eMBMS Solution with Improved Video
Mitsubishi Chemical Files Patent Lawsuit Against Red Phosphors in China
New Vivaldi Browser Aims At Tech Savvy Users
Acer Liquid Z200 Smartphones Debut in Japan
Active Discussions
Rimage 2000i
Sound card for my Laptop
full screen wide screen
Hi
About the restriction problem of chapter quantity in DVD
Booktype utilities for LiteON and OEM DVD Recorders
downgrade a nero vision 5 project to nero vision 2
what is the minimum burning speed
 Home > News > Consumer Electronics > Sony To...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, August 23, 2005
Sony To Focus Back on TV Division


Sony Electronics, which is looking to put the electricity back into its TV business, this week launches a sub-brand for its line of high-definition LCD TVs called Bravia.

All North American Sony LCDs will carry the new name.

The first sets to carry the Bravia moniker - which is short for "Best Resolution Audio Video Integrated Architecture" - will range in size from 26 to 40 inches.

Sony will introduce the brand under a $140 million ad push touting the Sony TV's technological superiority (Brandweek Aug. 8, 2005). The push, its largest in nearly a decade, comes at time when the electronics leader's global TV division is suffering significantly. It has reported the TV business will post losses of as much as $90 million a month every month this fiscal year, which ends in March 2006.

Earlier this month Sony began to highlight its Grand Wega rear projection TVs, calling it the "the world's greatest high-definition television."


Previous
Next
BenQ Shipped 5 Million DVD Burners in 1H        All News        Zoran Announces New Reference Design for High Definition TVs
Samsung to Launch 71-inch Rear-Projection TV     Consumer Electronics News      Zoran Announces New Reference Design for High Definition TVs

Get RSS feed Easy Print E-Mail this Message

Related News
Sony is Offering Old Games To Settle The 2011 PlayStation Network Breach
Sony Unveils New Line of Blu-ray Disc Players
Sony at 2015 International CES
'The Interview' Now Avaiable on iTunes
Vaio to Compete Against Sony
Sony Releases The Interview Online
Sony To Release The Interview Movie After All
North Korea Suggests Joint Inverstigation With U.S. Over Sony Hacking
FBI Confirms North Korea Was Behind Sony Hack
North Korea Linked To Recent Sony Hacking
Sony Global Education Established
Sony Film Debut Canceled After Threats

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .