Friday, October 31, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Toshiba Offers New 4TB and 5TB Desktop HDDs
Samsung Introduces New Ultra Slim Galaxy A5 and Galaxy A3 Smartphones For The Chinese Market
Sharp 2Q Profit Slides
PlayStation 4 Sales Sustain Sony's Quarterly Loss
MSI Debuts The GT80 Titan Gaming Notebook With Mechanical Keyboard
Sharp To Produce New Backlight-free LCD Panel For Wearables
New Cameras Boost GoPro's Quarterly Profit
Panasonic AX800 4K ULTRA HD TVs Update Adds Compatibility With Netflix 4K Streaming
Active Discussions
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
 Home > News > Consumer Electronics > Sony To...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, August 23, 2005
Sony To Focus Back on TV Division


Sony Electronics, which is looking to put the electricity back into its TV business, this week launches a sub-brand for its line of high-definition LCD TVs called Bravia.

All North American Sony LCDs will carry the new name.

The first sets to carry the Bravia moniker - which is short for "Best Resolution Audio Video Integrated Architecture" - will range in size from 26 to 40 inches.

Sony will introduce the brand under a $140 million ad push touting the Sony TV's technological superiority (Brandweek Aug. 8, 2005). The push, its largest in nearly a decade, comes at time when the electronics leader's global TV division is suffering significantly. It has reported the TV business will post losses of as much as $90 million a month every month this fiscal year, which ends in March 2006.

Earlier this month Sony began to highlight its Grand Wega rear projection TVs, calling it the "the world's greatest high-definition television."


Previous
Next
BenQ Shipped 5 Million DVD Burners in 1H        All News        Zoran Announces New Reference Design for High Definition TVs
Samsung to Launch 71-inch Rear-Projection TV     Consumer Electronics News      Zoran Announces New Reference Design for High Definition TVs

Get RSS feed Easy Print E-Mail this Message

Related News
PlayStation 4 Sales Sustain Sony's Quarterly Loss
PS4 Remote Play Now Available for Xperia Z3 Series
Sony To Release Android Lollipop To Its Entire Xperia Xperia Z Series
New Sony Headphones, Portable Headphone DAC/Amplifier and Headphone Cables Support Hi-Resolution Audio
Sony Xperia Z3 Coming To The US
PlayStation TV Coming October 14th
Sony Develops SmartEyeglass, Launches SDK
Sony To Offer Unity For PlayStation To PlayStation Licensed Developers
Sony Slashes Guidance Due To Poor Smartphone Sales
Sony Smart EyeGlass Prototype Appears At IFA
New Sony Camera Shoots In The Dark
Sony Unveils New Xperia Z3, Z3 Compact And More at IFA

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .