New TV-on-Chip meets looming DTV requirements deadline.
ATI Technologies Inc., today announced the Xilleon 240, a highly-integrated TV-on-Chip
designed to enable cost-effective digital television (DTV) sets for the North
American and Korean markets. Xilleon 240 delivers both industry leading digital
signal reception and high-quality image processing display functionality required
for a complete DTV solution.
The new chip from ATI's Digital TV Group is the first to integrate all the
major components necessary for manufacturers to build digital integrated televisions
at lower costs and in advance of the fast approaching DTV requirements. The
United States Federal Communications Commission (FCC) requires that 50 per cent
of all 25-inch to 36-inch TVs include digital tuners by July 1, 2005 and 100
per cent of this same segment by March 1, 2006.
"TV manufacturers have an urgent need for solutions that enable them
to cost-effectively add DTV reception to their products," said Daniel Eiref,
Director of Marketing, DTV Group, ATI Technologies Inc. "Xilleon 240 integrates
all the key technologies necessary for TV manufacturers to implement a digital
LCD, rear projection, or CRT television with reduced cost and no compromise
in performance. ATI is driving the DTV market so consumers can enjoy the best
digital television has to offer."
The Xilleon 240 TV-On-Chip includes a powerful MIPS® CPU (central processing
unit), a Digital Front End capable of demodulating and decoding 8VSB for ATSC
terrestrial broadcasts or 64/256 QAM for digital cable (including a Forward
Data Channel demodulator for OpenCable applications), an HD/SD capable MPEG
video and audio decoder, an NTSC video decoder featuring a 3D comb filter, a
video scaler and deinterlacer, and other image processing features. Xilleon
240 includes advanced deinterlacing technology that reduces artifacts such as
jagged lines and delivers the highest quality digital image processing.
Xilleon 240 samples and reference designs, including ATI's CARD, are available
now to qualified customers in advance of volume shipment this fall. ATI's CARD
(Customer Application Ready Design) is a highly scalable and complete software
stack and reference platform that enables high-definition television (HDTV)
manufacturers to produce ATSC or Digital Cable Ready televisions (for CableCARD
solutions) with minimum investment in time and resources.
ATI Technologies will exhibit its HDTV technologies at the DisplaySearch HDTV
Conference 2005, held in The Beverly Hilton Hotel, Los Angeles, California from
August 22 to 24, 2005.