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Thursday, July 28, 2005
Fujifilm Launches 9 Megapixel Digital Cameras


Fujifilm today introduced three new models to its digital camera portfolio. The company unveiled the FinePix S9000 and FinePix E900 digital cameras - the first consumer level cameras with nine MegaPixel sensors and the 5-MegaPixel FinePix S5200 from the popular S-series.

All three new models feature Fujifilm's Real Photo Technology, a synergy of the newly developed RP Processor, the 5th Generation Super CCD HR sensor and the Fujinon lens that are claimed to provide many benefits including reduced noise for sharper pictures, better low-light shooting, faster operation and higher shutter speeds that minimize blurriness in photos even at the high ISO setting, as achieved by the FinePix S9000 model.

The Real Photo Technology has been already adopted in Fujifilm's FinePix F10 and FinePix Z1 digital cameras.



"As the digital camera market has matured so have consumers, who now want their digital cameras to perform across the board, not just in terms of the number of megapixels," said Bill Drysdale, Vice President and General Manager, Electronic Imaging Products Division, Fuji Photo Film U.S.A, Inc. "More than ever, consumers are looking for a digital camera that provides the whole package, including great image quality, form factor, and manual options allowing them to grow as they expand their digital know how. As an imaging technology leader, Fujifilm feels these new models will offer users across all levels cameras that are faster, smarter and most importantly armed with the ability to provide people with the high level of performance they seek when capturing memories."

Top Features
The FinePix S9000 offers traditional SLR-like styling for serious photo enthusiasts and Fujifilm's proprietary Super CCD HR (High Resolution) sensor to capture nine million effective pixels. In addition to increased MegaPixels, the FinePix S9000 features a new 10.7x optical zoom with a 28mm-300 wide-angle equivalency for wider scene to longer range possibilities without a change in lens.

According to the company, the FinePix S9000 digital camera allows users to capture beautiful digital images with very little noise at the high ISO settings at full resolution. Additional features of the S9000 include a tilting LCD screen for shooting from a variety of angles, the ability to shoot in the RAW file format, dual media slots, and 30 fps video at VGA resolution.

The FinePix E900 features a nine million-pixel sensor in a compact design. In addition to a 4x optical zoom and large two-inch LCD screen, the FinePix E900 also caters to users seeking more advanced features, including mode dial for easy access to common shooting functions, RAW mode and optional lens adapters. By incorporating Real Photo Technology, the FinePix E900 can also achieve higher shutter speeds that minimize blurriness in photos at ISO equivalent settings as high as 800.

The FinePix S5200 offers the mid-level digital photographer 5.0 million pixels with SLR-like styling with an advanced manual feature set including continuous shooting, continuous auto-focus, shutter priority AE and aperture priority AE modes. This model also offers a 10x optical zoom capability, the longest in Fujifilm's consumer category.

Availability

The FinePix S9000 will be available in early September at $699.95. The FinePix E900 and FinePix 5200 will be available in October at $499.95 and $399.95 respectively. The FinePix S9000 and S5200 models will ship with four AA alkaline batteries and the FinePix E900 model comes equipped with 2 NiMH rechargeable batteries. All three models use Fujifilm's xD-Picture Card(TM) storage media.


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