Friday, August 22, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Demand For iPhone 6 Screens Add Perssure To Supply Chain
Intel Highlights Its Wireless Computing Plans
Ouya Parners With Xiaomi On Games
Sony Offers New Smart Tennis Sensor
Microsoft to Announce Windows 9 on September Event: report
Acer Unveils New Chromebox CXI and Chromebook 11
Fraunhofer To Showcase The Future Of TV at IBC
Intel, Chunghwa Telecom Team up on Internet of Things
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Consumer Electronics > TiVo Wa...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, July 18, 2005
TiVo Wants You to Watch Commercials


Digital video-recording company TiVo Inc., famous for helping customers skip commercials on their favorite television programs, is taking steps to encourage viewers to watch them.

TiVo has announced plans to insert symbols that identify advertisers during commercial breaks, making them more visible even when a customer is fast forwarding through them.

The ID tags are designed to alert TiVo customers to certain products. If customers are interested in learning more, they can pause the show they are watching to receive a "long-format" commercial or obtain information about the product. The new campaign will be launched with General Motors and The WB Network commercials.

"TiVo's proprietary advertising technology presents a real opportunity for advertisers to enhance the effectiveness of traditional television advertising," said TiVo chief financial officer David Courtney.

But encouraging TiVo customers to download ads could be a tough sell, analysts have predicted. People subscribe to TiVo's service, which allows customers to make video recordings of their favorite TV shows, precisely to avoid commercials.

The new commercial strategy is the latest attempt by TiVo to generate ad revenue for the company, which has yet to turn a profit since its founding in 1997.

Despite the company's loyal following of 3.3 million subscribers, TiVo has labored to increase its subscriber base. In its first-quarter report in May, TiVo reported a loss of $857,000. The company has said it would reach profitability in the fourth quarter.


Previous
Next
Philips Suffers From Weak European Demand Q2        All News        Nero Digital Pro Compressor Available
Samsung Electronics, LG Philips LCD to Focus on Small LCD Panel Markets     Consumer Electronics News      Iomega Releases New MP3 Player

Get RSS feed Easy Print E-Mail this Message

Related News
TiVo Introduces 6-tuner Roamio DVRs
TiVo Settles Patent Litigation With Cisco, Motorola and Time Warner Cable
TiVo Launches TiVo Mini
Verizon To Pay $250 million in TiVo Settlement
TiVo and AT&T Enter Into a Patent Licensing Arrangement
TiVo Unveils New Family of Set Top Boxes
Hulu Plus Launches on TiVo
TiVo and Comcast to Offer Cable Set-Top With DVR That Delivers Linear TV, Broadband Content and Xfinity On Demand Library
TiVo, DISH Network and EchoStar Announce Half-Billion Dollar Settlement of Patent Litigation
Epsilon Notifies TiVo of an Email Database Breach
TiVo To Offer Hulu Plus on TiVo Premiere DVRs
TiVo Introduces Premiere DVR

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .