Sunday, February 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
South Korea's Antitrust Authority Aims At Google, Apple
Bill Gates Sees Future In Robots
Pirate Bay Back Online
ASUS Announces The B85M-Gamer Mainboard
AT&T, Verizon Among Winners Of US Airwaves Auction
Apple Closes the Gap on Samsung Fourth Quarter's Worldwide Smartphone Shipments
Verizon To Let USers Opt Out Supercookies
Microsoft Outlines Windows 10 Options For The Enterprise
Active Discussions
Why Double Logins ?
retrieving burned cd information
Writing Audio files on DVDs ?
Need major help with Gigabeat
New match-3 puzzle game launch now!
Rimage 2000i
Sound card for my Laptop
hello
 Home > News > General Computing > Claria ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, July 14, 2005
Claria Unveils Google's Competitor


Claria announced the alpha release of Claria's Vista Marketing Services search platform.

Leveraging its Relevancy RankTM behavioral search technology, the new search platform goes far beyond analyzing links to pages and hypertext matching, and instead evaluates how consumers actually interact with search results when they are seeking information on the Web.

In January 2004, Claria began development of its patent-pending RelevancyRank technology. RelevancyRank is a revolutionary search capability that ranks Web pages based on consumer surfing behavior. The technology incorporates basic metrics such as click rates, as well as critical post-click metrics of consumer behavior - such as time spent viewing a site, number of pages viewed at a site, number of return visits to a destination Web site, historical interests based on Web-wide surfing habits, and conversion behavior. While in the past Claria utilized RelevancyRank technology solely to benchmark and evaluate other search engine results, this alpha release marks the first time this technology has been incorporated into a search engine platform.

The index compares Google, Yahoo, and MSN search results performance against the most relevant search results for any specific keyword. For a given keyword, each search engine is scored between 0 to 100, based on how closely the search engine's top ten results match the correct order of the Top 10 most relevant search results as determined by Relevance Rank. "Even in this early stage of technology, this represents a clear 'step function' improvement in search methodology and relevancy," said Jeff McFadden, president and CEO of Claria Corporation. "Over time and with more users, these types of personalization technologies will allow consumers a richer, more customized online experience. For example, a college student and a business executive who are both searching for 'hotels in China' would appreciate vastly different results. Ultimately, this is the power that personalization can provide - with technology automatically customizing information for the consumer."

In an initial study developed in conjunction with Harris Interactive, RelevancyRank search technology proved to be equal or better than Google and Yahoo! search results over 85 percent of the time in terms of both satisfaction and relevancy.

Major search players have also realized the importance of personalization technology. Google recently announced that it is publicly testing a new service that uses search histories of individuals to influence what search results they see. According to the company, RelevancyRank technology goes significantly further as it could incorporate both consumers' search history and Web surfing behavior, resulting in a more relevant and customized experience.

The alpha Web site, which will be available in July, will be password protected and limited to a small test group. In addition to providing more relevant search results, the alpha version will also highlight some of the key metrics that drive Claria's top search results, including comparing the metrics of other major search engines. A public beta release is currently planned for launch in Q4 2005.

For more information visit http://www.claria.com.


Previous
Next
SLI vs Crossfire        All News        EU Agrees e-surveillance Plan
Sony Urges to Compete iPod in Japan     General Computing News      EU Agrees e-surveillance Plan

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Change Privacy Policy After UK's Watchdog Investigation
Google Reports Increased Profit
Google Expands Its Fiber Internet Network
Google to Sell Wireless Services: report
Google Spending On Lobbying Topped 15 Tech And Communications Companies
Google To Bid For The Department of Defense Healthcare Management Systems Modernization Program
Google Stops Selling Glass
Apple, Google To End Lawsuit Over Poaching
Google Translate app Updated
Google To Offer Real-time Translation Too
Yahoo Almost Reaches Bing In US Search Share
Google Introduces Cast for Audio

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .