Saturday, July 02, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
BMW Group, Intel and Mobileye Team Up to Bring Autonomous Driving to Streets by 2021
Nvidia Says New GeForce GTX 1060 Is Faster Than AMD's Radeon TX 480
Micron To Reduce Workforce Following Slow Third Quarter Results
Apple in Talks to Buy Tidal: Report
U.S. Authorities To Investigate Tesla's Crash in Autopilot Mode
Oracle To Pay HP $3 billion In Itanium Case
ZTE To Invest $180 Million In Tech Start-ups
Alliance Storage Technologies Releases New NETArchive NAS Storage Solution
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Claria ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, July 14, 2005
Claria Unveils Google's Competitor


Claria announced the alpha release of Claria's Vista Marketing Services search platform.

Leveraging its Relevancy RankTM behavioral search technology, the new search platform goes far beyond analyzing links to pages and hypertext matching, and instead evaluates how consumers actually interact with search results when they are seeking information on the Web.

In January 2004, Claria began development of its patent-pending RelevancyRank technology. RelevancyRank is a revolutionary search capability that ranks Web pages based on consumer surfing behavior. The technology incorporates basic metrics such as click rates, as well as critical post-click metrics of consumer behavior - such as time spent viewing a site, number of pages viewed at a site, number of return visits to a destination Web site, historical interests based on Web-wide surfing habits, and conversion behavior. While in the past Claria utilized RelevancyRank technology solely to benchmark and evaluate other search engine results, this alpha release marks the first time this technology has been incorporated into a search engine platform.

The index compares Google, Yahoo, and MSN search results performance against the most relevant search results for any specific keyword. For a given keyword, each search engine is scored between 0 to 100, based on how closely the search engine's top ten results match the correct order of the Top 10 most relevant search results as determined by Relevance Rank. "Even in this early stage of technology, this represents a clear 'step function' improvement in search methodology and relevancy," said Jeff McFadden, president and CEO of Claria Corporation. "Over time and with more users, these types of personalization technologies will allow consumers a richer, more customized online experience. For example, a college student and a business executive who are both searching for 'hotels in China' would appreciate vastly different results. Ultimately, this is the power that personalization can provide - with technology automatically customizing information for the consumer."

In an initial study developed in conjunction with Harris Interactive, RelevancyRank search technology proved to be equal or better than Google and Yahoo! search results over 85 percent of the time in terms of both satisfaction and relevancy.

Major search players have also realized the importance of personalization technology. Google recently announced that it is publicly testing a new service that uses search histories of individuals to influence what search results they see. According to the company, RelevancyRank technology goes significantly further as it could incorporate both consumers' search history and Web surfing behavior, resulting in a more relevant and customized experience.

The alpha Web site, which will be available in July, will be password protected and limited to a small test group. In addition to providing more relevant search results, the alpha version will also highlight some of the key metrics that drive Claria's top search results, including comparing the metrics of other major search engines. A public beta release is currently planned for launch in Q4 2005.

For more information visit http://www.claria.com.


Previous
Next
SLI vs Crossfire        All News        EU Agrees e-surveillance Plan
Sony Urges to Compete iPod in Japan     General Computing News      EU Agrees e-surveillance Plan

Get RSS feed Easy Print E-Mail this Message

Related News
Qualcomm Snapdragon 600 and 800 Procesors To Support Google Tango Augmented Reality Technology
KDDI, Google Complete 60-Terabit Trans-Pacific Cable
Google Offers Users More Ways To Manage Ads
Google Brings Higher Resolution Imagery To Maps
Google To Face New Antitrust Charges In Europe
Meet Lenovo PHAB2 Pro, Google 's First Tango Smartphone
Google Nest Chief Fadell Steps Down
Google Your Name To Change Your Settings Or Find Your Phone
Google Wins Oracle in Android Trial
Google To Open Self-driving Car Engineering center in Michigan
Google Enhances Ads For Mobile Devices
Google's Paris Offices Raided

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .