Saturday, August 23, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
German Regulator Will Pursue Complaint Against Publishers
IBM Tries To Strengthen Its Presence In China With Local Vendor Deal
Demand For iPhone 6 Screens Add Perssure To Supply Chain
Intel Highlights Its Wireless Computing Plans
Ouya Parners With Xiaomi On Games
Sony Offers New Smart Tennis Sensor
Microsoft to Announce Windows 9 on September Event: report
Acer Unveils New Chromebox CXI and Chromebook 11
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Claria ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, July 14, 2005
Claria Unveils Google's Competitor


Claria announced the alpha release of Claria's Vista Marketing Services search platform.

Leveraging its Relevancy RankTM behavioral search technology, the new search platform goes far beyond analyzing links to pages and hypertext matching, and instead evaluates how consumers actually interact with search results when they are seeking information on the Web.

In January 2004, Claria began development of its patent-pending RelevancyRank technology. RelevancyRank is a revolutionary search capability that ranks Web pages based on consumer surfing behavior. The technology incorporates basic metrics such as click rates, as well as critical post-click metrics of consumer behavior - such as time spent viewing a site, number of pages viewed at a site, number of return visits to a destination Web site, historical interests based on Web-wide surfing habits, and conversion behavior. While in the past Claria utilized RelevancyRank technology solely to benchmark and evaluate other search engine results, this alpha release marks the first time this technology has been incorporated into a search engine platform.

The index compares Google, Yahoo, and MSN search results performance against the most relevant search results for any specific keyword. For a given keyword, each search engine is scored between 0 to 100, based on how closely the search engine's top ten results match the correct order of the Top 10 most relevant search results as determined by Relevance Rank. "Even in this early stage of technology, this represents a clear 'step function' improvement in search methodology and relevancy," said Jeff McFadden, president and CEO of Claria Corporation. "Over time and with more users, these types of personalization technologies will allow consumers a richer, more customized online experience. For example, a college student and a business executive who are both searching for 'hotels in China' would appreciate vastly different results. Ultimately, this is the power that personalization can provide - with technology automatically customizing information for the consumer."

In an initial study developed in conjunction with Harris Interactive, RelevancyRank search technology proved to be equal or better than Google and Yahoo! search results over 85 percent of the time in terms of both satisfaction and relevancy.

Major search players have also realized the importance of personalization technology. Google recently announced that it is publicly testing a new service that uses search histories of individuals to influence what search results they see. According to the company, RelevancyRank technology goes significantly further as it could incorporate both consumers' search history and Web surfing behavior, resulting in a more relevant and customized experience.

The alpha Web site, which will be available in July, will be password protected and limited to a small test group. In addition to providing more relevant search results, the alpha version will also highlight some of the key metrics that drive Claria's top search results, including comparing the metrics of other major search engines. A public beta release is currently planned for launch in Q4 2005.

For more information visit http://www.claria.com.


Previous
Next
SLI vs Crossfire        All News        EU Agrees e-surveillance Plan
Sony Urges to Compete iPod in Japan     General Computing News      EU Agrees e-surveillance Plan

Get RSS feed Easy Print E-Mail this Message

Related News
German Regulator Will Pursue Complaint Against Publishers
Google Buys JetPac
Google Releases Fit SDK, Special Version Of Android L
Google To Rank Websites with HTTPS Higher
Google and Barnes & Noble Take On Amazon
Google To Unveil Instagram Competitor
Google's Ambitious Secret Barge Project Was Scarped
Google To Show Ratings to Search-Results Ads
Google Does Not Confirm to $1 Billion Acquisition Of Twitch
Google Implemented "Right To Be Forgotten" Ruling Inadequately, EC says
European Regulators May Need Extra Concessions From Google
Google Profit And Revenue Jump

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .