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Tuesday, July 12, 2005
Panasonic Regains First Place in Plasma TV Product Placements


After falling behind Sony in retail plasma TV product placements in May 2005, Panasonic reemerged as the market leader in June with a commanding 22.7% shelf share in the U.S. retail marketplace, according to U.S market research Current Analysis.

Sony remained the leader in the US rear-projection TV (RPTV) market while Sharp and Samsung maintained the top two spots for retail shelf space in the US LCD TV market.



New retail SKUs for Panasonic resulted in an increase to 22 product placements in June (compared to 16 in May). Sony added only two new placements during the period, bringing its total to 21 plasma TV SKUs in retail stores. Current Analysis Digital TV Shelf Share standings are based on exclusive instore data collection at 10 of the nation?s top retail chains.

Samsung also surged ahead of Sony in plasma TV placements in June, moving up to second place with a shelf share of 17.3% (up from 14.6% in May); this number approaches the company's previous 12-month high of 17.6% of retail plasma shelf share, which was set last July. Sony fell to a 15.7% shelf share in June, down from 17% in May.

Steve Kovsky, Digital TV Industry Senior Analyst, concludes, "Panasonic is now reaping the benefits of the intense realignment and restructuring of its U.S. operations earlier this year. The company is in fighting trim, and its strong lineup of plasma TV products is resonating with retailers."

Related Findings

Within the digital TV space, Sony remains the market leader in the Rear Projection TV (RPTV) category, posting a 2% gain in shelf share in June to lead with 27.3% of available retail product placements. With 57 placements among nine leading U.S. retailers, Sony towers above second-place Samsung?s 47 RPTV product placements at the same retailers. Samsung also saw a 2% increase in shelf share this month, regaining the 14% share it held in March. Panasonic saw an up tick to 11.9% in terms of placement share, edging out Hitachi, which dropped to 11.8% from a May high of 12.5%.

In the LCD TV market, leaders Sharp and Samsung saw virtually no change in their respective shelf shares for June 2005, retaining 27% and 14% of available U.S. retail product placements. Magnavox saw the biggest gain among the Top 10 vendors, moving from a 8.6% retail LCD TV shelf share in May to an 11% shelf share in June. Sony lost ground during the month, dropping to a 6% share after posting 8% in May.

Current Analysis Digital TV Shelf Share standings are based on in-store data collection at 10 of the nation?s top retail chains.


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