Sets out roadmap for sub-$5 hardware and software platform to drive handset costs below $20.
Royal Philips Electronics today announced a global initiative to develop ultra
low-cost mobile phones. The first product from the project will be a sub-$5 system
solution ? an integrated hardware and software platform constituting all the
electronics needed in a mobile phone ? that will drive handset costs below $20,
fueling already fast-growing markets in regions including China, India, Africa, South
America and Eastern Europe. Speaking at the Ultra Low-Cost Handset Conference
(Amsterdam, 28-29 June), Thierry Laurent, an executive vice president of Philips?
semiconductor division, said that the initiative would be based at Philips? facility
in Shanghai, and that it would seek to drive down total handset costs for this market
segment below $15 by 2008.
Currently, the lowest cost mobile phones on the market are just below $40. By
bringing to market a sub-$5 system solution, with all the hardware, software and
peripherals necessary for building mobile phones, Philips is enabling its ODM, OEM
and operator customers to reduce costs and bring sub-$20 handsets to the consumer.
?Right now, 77 percent of the world?s population lives within range of a mobile phone
network, but only 25 percent of the world?s population subscribes to a mobile phone
service (Sources: World Bank and EMC). All around the world operators have the
infrastructure in place for mobile services, but the relatively high cost of mobile
phones is holding back potential subscribers,? said Thierry Laurent, executive vice
president of business development, communications businesses, Philips Semiconductors.
?By offering mobile manufacturers all of the electronics of a phone as an ultra
low-cost single unit, we?re opening up a huge potential market for mobile phone
services around the world.?
The sub-$5 system solution spearheading the initiative will be a GSM device capable
of making calls and sending SMS messages. It will have a black & white screen and
will be able to play polyphonic ringtones.
The ultra low-cost Nexperia Cellular System Solution 5130 will be sampling in Q4