As digital camera penetration increases, amateur photographers are looking to accessory products like camera bags, tripods and media wallets to accent their digital imaging experience.

Research shows that almost half of all consumers are likely to purchase related accessories at the time if their digital camera purchase*.

Fuji Photo Film U.S.A., Inc., is responding to this trend by creating a new, universal line of digital camera accessories called "Digital accents by Fujifilm." Designed to mesh perfectly with the lifestyles and photo habits of a wide variety of digital photographers "Digital accents by Fujifilm" accessories enhance the imaging experience, empowering consumers to take great photographs in exotic places around the world or in familiar surroundings around the corner from their home.

The initial assortment of "Digital accents by Fujifilm" includes three, universal digital camera accessory kits containing elements that bring digital photography to a more convenient and productive level. Stylish designs, durable, yet lightweight construction and value to the consumer will differentiate these kits from competitive products currently on the market:

-- Travel Kit: For summer-time family trips or once-in-a-lifetime vacations overseas, the Travel Kit contains: a deluxe, expandable travel bag, four NiMH rechargeable batteries; dual charger for NiMH AA-size and Li-ion NP-40/NP-120 batteries; AC and automobile charger adapter and worldwide outlet adapters. Available at a suggested retail price of $39.99.

-- Starter Kit: Excellent for digital photographers that often take a high volume of pictures, the Starter Kit includes: a generously-sized protective case with front pocket; two NiMH rechargeable batteries; dual charger for NiMH AA-size and Li-ion NP-40/NP-120 batteries; AC charger adapter. Available at a suggested retail price of $29.99.

-- Accessory Kit: Perfect for picture takers with compact or ultra-compact point-and-shoot digital cameras, elements of the Accessory Kit are: soft padded case with belt loop and shoulder strap; media wallet for the safe storage and transport of multiple memory cards; a folding, mini-tripod that stores easily within the supplied case; a non-scratching cleaning cloth for the LCD and lens and four Energizer e(2)batteries. Available at a suggested retail price of $19.99.

"The purchase of a digital camera is an investment in pictures," explained James Avato, Senior Product Manager, Digital Devices Division, Fuji Photo Film U.S.A., Inc. "'Digital accents by Fujifilm' accessories will bring a greater return on that investment by not only protecting the camera, but also allowing the photographer to take better pictures in more situations. These accessories will truly make the digital experience more enjoyable."