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Tuesday, June 14, 2005
Samsung to Shift Strategic Focus in China


Samsung has decided to change its focus in China from a production base and strategic market to a premium brand market, and adjust management and marketing strategies accordingly.

The group made the decision at a strategic meeting in Beijing on Monday and Tuesday where it reviewed its long-term designs for the world?s most populous market.

The meeting was attended by some 50 executives of the group including Samsung Electronics president Choi Doh-seok and executives from the group?s Chinese offices including Park Geun-hui, the president of China headquarters.

Samsung posted sales of US$24 billion in China last year, accounting for 22 percent of its total overseas revenues.


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