Samsung has decided to change its focus in China from a production base and strategic
market to a premium brand market, and adjust management and marketing strategies
The group made the decision at a strategic meeting in Beijing on Monday
and Tuesday where it reviewed its long-term designs for the world?s most populous
The meeting was attended by some 50 executives of the group including Samsung
Electronics president Choi Doh-seok and executives from the group?s Chinese offices
including Park Geun-hui, the president of China headquarters.
Samsung posted sales of US$24 billion in China last year, accounting for 22 percent
of its total overseas revenues.