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Monday, June 13, 2005
Intel Chip Prices Remain the Same

Intel published its latest chip price list on Sunday, without lowering the cost of a single chip, indicating the personal computer industry is humming along this year.

What's good for Intel is normally good for the PC industry, since Intel CPUs power around four-fifths of the world's PCs.

Intel typically cuts prices in the April through June period, analysts say, and for two main reasons: it's historically a slow season for PC sales, so Intel lowers prices to attract consumers; and because new product introductions push down the prices of older chips.

This year, despite introducing new chips to the market, Intel didn't trim prices on any of its existing chips on its June price list, and in May, it made only a few modifications.

"The PC market, as we all know, has been very, very good," says Lulu Tsao, regional public relations manager for Asia at Intel.

Late last month, Gartner, raised its forecast for projected worldwide PC shipments to a total of 202.1 million units in 2005, a 10.2 percent increase from 2004, compared to a previous forecast of 9.9 percent growth.

The market researcher credited strong sales of mobile PCs for the upward revision.

Stronger laptop sales globally prompted Intel to raise its revenue forecast for the second quarter last week. The company said sales could reach between $9.1 billion and $9.3 billion for its fiscal quarter ending July 2, up from a previous forecast of $8.6 billion to $9.2 billion.

The company has recently launched some major new chip products, including its dual-core Pentium D series and supporting chip sets, and the Intel PRO/Wireless 5116 for the WiMax wireless broadband standard.

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