Sony Computer Entertainment Inc. has revealed the outline of its revolutionary new PlayStation3 (PS3) computer entertainment system.

With prototypes on the show floor of E3, the world?s largest interactive entertainment exhibition staged in L.A., Sony announced that global shipments of this third-generation computer games phenomenon are scheduled to start in the Spring of next year.

The announcement of PS3 created a real stir in L.A. since it features new central enabling technologies that establish unique standards in the home computer games market. Incorporating the world?s most advanced Cell processor with super computer like power, PS3 also features, for the first time, full playback support for Super Audio CD.

Further developing an AV/IT convergence theme that is central to Sony?s global marketing strategy, the evolution of PS3 sees the provision of super high-resolution, high-definition content to the home consumer. In the video field PS3 supports high quality displays with 1080 progressive resolution as standard. More than matching this in audio terms, support for Super Audio CD means that PS3 users will have access to the highest digital audio resolution commercially available anywhere.

PlayStation has effectively re-written the rulebook with each successive generation?s arrival. It provides an efficient platform and channel to market for content creators of all kinds. So it is now with Super Audio CD ? PS3 will offer record companies access to a huge young market who will be able to playback their music at a quality that was previously unimaginable.?