Advanced Media, Inc., announced today the addition of 16X DVD-R discs to its popular RIDATA brand lineup of high quality recordable media.

The new RIDATA write-once formatted 16X DVD-R is a high-capacity multimedia data storage medium that can accommodate an entire full-length movie on a single disc. The RIDATA brand 16X DVD-R discs are available through selected retailers, distributors and online outlets in North and South America.

"Our 16X DVD-R discs continue RITEK's global status as a technology leader in the optical storage media industry,? stated Harvey Liu, President of Advanced Media, Inc. (RITEK USA). ?Discs of this incredibly fast speed require an extremely precise production process as well as the highest quality materials and cutting edge production technology."

With its large 4.7GB capacity and great capability for consistent accurate multimedia recording, the write-once formatted 16X DVD-R RIDATA disc provides a dependable high-speed storage medium. In terms of high speed, the Advanced Media RIDATA 16X DVD-R can accurately record a 4.7GB disc in approximately five minutes.

The new write-once media features high compatibility with all popular DVD-R recording hardware. The disc is also backward compatible with DVD-R recorders that have proper firmware upgrades and can be used at all recording speeds from 1X through 16X. A limited lifetime warranty is also included on all RIDATA media.

Beside the new 16X DVD-R discs, the RIDATA brand includes a wide variety of CD and DVD optical discs, flash memory cards and flash memory card adapters, a USB 2.0 11-in-1 card reader, a thumb-size EZ drive portable storage device, and an assortment of media accessories.