InterTrust Technologies Corporation and DataPlay today announced a strategic relationship to create a portable media distribution platform for protected content such as music.
Universal Music Group, EMI Recorded Music and BMG Entertainment are all planning to release pre-recorded music on DataPlay digital media for use in multiple consumer electronic devices.
InterTrust and DataPlay will create a format for DRM-based content storage on DataPlay digital media. Consumer electronics manufacturers, including Samsung, Toshiba and SONICblue (makers of the Diamond Rio), which are developing DataPlay-enabled devices, will also be able to license the format. InterTrust's recently announced Rights|System provides a secure environment for music with a transparent user experience. Users can play their InterTrust-protected content in any DataPlay-enabled device. Users will also have the ability to move the content to their desktop computers and portable devices. For content providers and consumers, this seamlessly integrates content purchased online and content bought on DataPlay digital media.
"A standard for protected portable media is essential to create the CD's successor," said Talal Shamoon, EVP business development, InterTrust. "InterTrust believes that DataPlay's position with 3 of the 5 major labels and its cutting edge format delivers a compelling consumer entertainment experience. A ubiquitous protected format beyond the CD is the only way to conclusively halt music piracy, while giving consumers the rich experience they want."
"DataPlay's partnership with InterTrust reinforces its mission to provide a new media format for consumers that maintains security and control for the distribution of electronic content," said Todd Oseth, senior vice president of corporate development from DataPlay. "The scalability and flexibility of Intertrust's platform allow us to easily integrate the DataPlay solution with any content, device or distribution method."
"We are pleased to see InterTrust and DataPlay working together to create a flexible specification for delivering our artists' music and enhanced content," said Albhy Galuten, Sr. Vice President, Advanced Technology, Universal Music Group's eLabs. "Combining DataPlay's new digital media format with InterTrust's DRM technology will give consumers the flexibility and convenience they want."
To support the DataPlay platform, InterTrust developed a special version of its technology for portable devices, Rights|PD, and a dedicated 'packager' that places the content in a secure format. InterTrust is also adapting its PC plug-in for music players, to enable playing and importing content from DataPlay digital media, as well as the activation of additional content that resides securely on the digital media - a unique Dataplay feature. InterTrust's Rights|System servers complete the infrastructure and allow retailers and distributors to activate content on the digital media and send protected content to consumers in a user-friendly fashion.