Saturday, September 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
New Oculus 'Crescent Bay' Headset Announced
Microsoft Offers iPhone Users 30 GB of Free Storage
New Tizen Device Coming in India
Samsung Launches My Knox App For Latest Mobile Device
Android L To Support Encryption By Default
Microsoft Outlines Basic Elements Of Direct3D 12
New GeForce WHQL Driver Released
Panasonic and Leica Expand Partnership Agreement
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > AMD rel...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 23, 2005
AMD releases a consumer electronics chip


AMD it wants to go downscale into the consumer electronics market with a new line of Geode chips for gadgets.

The new Geode LX800 is an energy-efficient processor for small computers, set-top boxes, TVs and handhelds, according to Chief Technical Officer Fred Weber. The chip runs at 533MHz and is said to provide the equivalent performance of an 800MHz processor from Via Technologies.

While that's far less oomph than chips for notebooks and desktops, the processor only consumes about 0.9 watts and does not require heat sinks or fans. This lowers both cost and the overall volume of devices. At the same time, it's an x86 chip, so all the conventional software produced for desktops will run on it, unlike many CE chips.

"Software is more and more the problem people are facing," Weber said. Seventeen companies are currently tinkering with prototypes running the chip, and a few of these products will likely hit shelves later this year.

Intel also has began to squeeze their chips into consumer electronics devices. The comapny won a contract to supply Celeron chips for a Microsoft set-top box and is working on a line of chips derived from its notebook and desktop lines for CE devices. AMD, meanwhile, earlier released the Geode NX line. These chips are used in the Personal Internet Communicator promoted by AMD in India.

Both companies, though, will face stiff competition from incumbents like Texas Instruments and ARM, which have for years developed chips, software and reference designs for CE manufacturers.

The company came up with the idea of going into electronics while producing the Opteron chip. "We saw that we could go up with x86, so we thought, if you can go up, you can probably go down," Weber explained. The strategy is now known as "x86 everywhere."

The consumer electronics market, however, differs substantially. For one thing, the chips must cost less. The highest-performing Geode LX chips, with a companion chipset, will cost $45, far less than desktop and server chips.

"You need to sell millions of them to make money," conceded Weber. On the bright side, these chips cost less to develop than server chips, and manufacturers often want supply contracts that last five years.

Typically, AMD lets third parties manufacture chipsets to go with its processors, but the stability required in these sorts of devices means that AMD will make both the processor and chipset, said Erik Salo, marketing director for AMD.

These chips also come with other features not found on desktop or server parts. The Geode LX comes with a built-in encryption engine and 2D graphics. A separate 3D graphics chip can be added.

"The graphics and the processor both want to be close to the memory, and the only way to do that is to put them on the same chip," Weber said. In desktops, chipsets, but not the processor, will often contain a 3D graphics chip.

The overall design of the chip comes from National Semiconductor. AMD bought the Geode processor division from National in 2003. (National bought it from Cyrix in 1997.) A foundry will produce the Geode LX line on behalf of AMD.

The Geode NX, meanwhile, derives more from the Athlon line created at AMD.


Previous
Next
U.S. movie group warns China of piracy fallout        All News        Sapphire's Liquid Metal VGA
U.S. movie group warns China of piracy fallout     General Computing News      Microsoft may face EU fine process within weeks

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
AMD Moves Closer To The Introduction Of Project FreeSync Monitors
AMD Introduces DirectGMA on AMDs FirePro GPUs
AMD Launches AMD Radeon R9 285 Graphics, "Never Settle: Space Edition" Game Bundle
AMD Introduces New 8-core FX-series Processors
AMD Announces Heterogeneous C++ AMP Language for Developers
New AMD R9 285 Radeon Graphics Card Unveiled
AMD Officially Releases The OCZ-rebranded, Radeon R7 SSDs
AMD, Nvidia, Refresh Their Professional Graphics Cards Lineups
AMD Releases The FirePro S9150 Server GPU for HPC
AMD Readies Radeon R7 SSDs
AMD Introduces New Kaveri APUs for System Builders
AMD Opteron 64-Bit ARM-Based Developer Kits Now Available

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .