Tuesday, September 25, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Search Gets New Features, More Visual and Personalized Information
Apple Completes Acquisition of Shazam
Snapchat Introduces Visual Search For Amazon Products
Apple macOS Mojave Update Brings Dark Mode, Stacks, New Apps, a Redesigned Mac App Store and More
Microsoft Focuses on Security and Brings AI to the Masses at Ignite 2018
Apple and Salesforce to Bring Siri to Business Apps
Surface Hub 2S and Hub 2X Coming in The Next Couple of Years
T-Mobile Revamps MetroPCs
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > AMD rel...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 23, 2005
AMD releases a consumer electronics chip


AMD it wants to go downscale into the consumer electronics market with a new line of Geode chips for gadgets.

The new Geode LX800 is an energy-efficient processor for small computers, set-top boxes, TVs and handhelds, according to Chief Technical Officer Fred Weber. The chip runs at 533MHz and is said to provide the equivalent performance of an 800MHz processor from Via Technologies.

While that's far less oomph than chips for notebooks and desktops, the processor only consumes about 0.9 watts and does not require heat sinks or fans. This lowers both cost and the overall volume of devices. At the same time, it's an x86 chip, so all the conventional software produced for desktops will run on it, unlike many CE chips.

"Software is more and more the problem people are facing," Weber said. Seventeen companies are currently tinkering with prototypes running the chip, and a few of these products will likely hit shelves later this year.

Intel also has began to squeeze their chips into consumer electronics devices. The comapny won a contract to supply Celeron chips for a Microsoft set-top box and is working on a line of chips derived from its notebook and desktop lines for CE devices. AMD, meanwhile, earlier released the Geode NX line. These chips are used in the Personal Internet Communicator promoted by AMD in India.

Both companies, though, will face stiff competition from incumbents like Texas Instruments and ARM, which have for years developed chips, software and reference designs for CE manufacturers.

The company came up with the idea of going into electronics while producing the Opteron chip. "We saw that we could go up with x86, so we thought, if you can go up, you can probably go down," Weber explained. The strategy is now known as "x86 everywhere."

The consumer electronics market, however, differs substantially. For one thing, the chips must cost less. The highest-performing Geode LX chips, with a companion chipset, will cost $45, far less than desktop and server chips.

"You need to sell millions of them to make money," conceded Weber. On the bright side, these chips cost less to develop than server chips, and manufacturers often want supply contracts that last five years.

Typically, AMD lets third parties manufacture chipsets to go with its processors, but the stability required in these sorts of devices means that AMD will make both the processor and chipset, said Erik Salo, marketing director for AMD.

These chips also come with other features not found on desktop or server parts. The Geode LX comes with a built-in encryption engine and 2D graphics. A separate 3D graphics chip can be added.

"The graphics and the processor both want to be close to the memory, and the only way to do that is to put them on the same chip," Weber said. In desktops, chipsets, but not the processor, will often contain a 3D graphics chip.

The overall design of the chip comes from National Semiconductor. AMD bought the Geode processor division from National in 2003. (National bought it from Cyrix in 1997.) A foundry will produce the Geode LX line on behalf of AMD.

The Geode NX, meanwhile, derives more from the Athlon line created at AMD.


Previous
Next
U.S. movie group warns China of piracy fallout        All News        Sapphire's Liquid Metal VGA
U.S. movie group warns China of piracy fallout     General Computing News      Microsoft may face EU fine process within weeks

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
AMD Expected to Respond to NVIDIA's New RTX Real-Time Ray Tracing Technology
AMD Releases New "Zen" Based Athlon Desktop Processors, 2nd Generation Ryzen PRO Desktop Processors
The PC GPU Market Decreased Year-to-year by 5 Percent
AMD Focuses on 7nm Chips
New AMD Radeon Pro V340 Graphics Card Delivers Accelerated Performance to Power Datacenter Visualization Workloads
AMD Says New 2nd Generation, 32-core AMD Ryzen Threadripper Processors Break Boundaries of High-End Desktop Market
AMD Radeon Pro WX 8200 Delivers High Workstation Graphics Performance for Under $1,000
AMD 2nd Gen Threadripper 2990WX AND 2950X Available for Pre-order
New AMD Semi-Custom SOC Combines AMD Ryzen CPU and AMD Vega GPU for Gamers in China
AMD Unveils B450 Chipset-based Motherboards
AMD Reports High Quarterly Profit on New EPYC and Ryzen Sales
AMD's 7nm Processors to Compete With Intel's 10nm Chips

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .