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Wednesday, May 11, 2005
Benq Aims to Double Global Revenue in 4 Years


Taiwan-based peripherals major Benq has revealed plans to double its global revenue in the next four years from $10.5 billion in 2004 to $20 billion by the end of 2008.

K.Y. Lee, chairman and CEO, Benq, said, "A deep commitment to designing enjoyment is guiding Benq's business strategy and powering growth in 2005. The result of this commitment is a growing product line that is winning customers across the regions and advancing the company toward its goal."

"As a philosophy, it guides our development of new technologies, our choice of product features and functions and our product design. It is as much about what is inside our products as what is outside," he added.

Benq's product portfolio consists of digital displays like LCD monitor, LCD TV, digital projector, plasma display, CRT monitor; digital camera, PCs, MP3 players, mobile phones, networking products, and peripherals - USB flash drive, scanner, DVD ROM, DVD ReWriter, Combo CD ReWriter/DVD ROM, CD ROM, CD ReWriter, and Blank CD/DVD.

With the aim to increase its presence in India, Benq has also opened a research center in Mumbai, which will be functional soon. It will have a total manpower of about 50 people.

Lee stated, "We are looking at India as a global resource base, particularly for knowledge that would aid us to develop embedded capital software for our digital lifestyle products."

Adrian Chang, president, Asia-Pacific, Benq, said, "Philosophy, design and technology all contribute to Benq's success. But strong execution is what brings all of those things together, and enables Benq to deliver on its promise of an enhanced, digital lifestyle."

The company has initiated an innovative channel strategy called 'DEEP', which provides the strategic framework for this execution. The name refers to the four interlocking aspects of Benq's performance: design, efficiency, experience and preference.


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