Wednesday, September 17, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Blackberry Introduces Elegant Porsche Design P9983 Smartphone
Club 3D Launches 4K Docking Station
Logitech Gives You Control of Your Smart Home with the New Harmony Living Home Lineup
New iPads And OS X Yosemite Announcements Expected Next Month
Opera Max Data-savings App to be Embedded into MediaTek's LTE SoCs
Nero 2015 Supports Burning via Smartphone, WiFi Streaming
PMC Delivers 16-port SAS and SATA Storage Controllers
Google, Facebook and Twitter Collaborate On TODO Project
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > Mobiles > Vodafon...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, May 10, 2005
Vodafone embraces in-game advertising


American mobile content provider THQ and mobile operator Vodafone have signed an agreement with Vodafone, that will see the Vodafone Live brand included in the upcoming video-game Juiced for the PlayStation2 and Xbox video-game consoles and PC systems.

This is the first time that a mobile operator brand is to be fully integrated into a mass market game allowing players to both use mobile phones as part of the game action as well as download the game via their mobiles.

Juiced is a racing simulation that immerses players in the lifestyle and culture of the street car-modification scene. Players aim is to build up a crew of ?driving gods? and dominate the established street racing scene of 'Angel City'.

The main information channel within the game for players to get their news and race challenges is through the use of mobile phones. Six handsets have been positioned within the 'modding' section of the game. When the user 'mods' his car with engine upgrades, new stereo, new paint job they can also select from amongst six Vodafone mobile handsets to use to communicate with crews between races.

Prominent Vodafone Live logos will also be displayed throughout the game, and users will see the Vodafone Live logo all the time.

Additionally, under the terms of the agreement, THQ Wireless? version of Juiced will be available for download by Vodafone?s consumers in sixteen countries worldwide, with game-play similar to that in the console versions of the game.

Juiced will receive marketing support across Europe, with Vodafone, THQ and THQ Wireless combining efforts. In particular, THQ?s marketing campaign for Juiced includes heavyweight TV, radio, print and outdoor advertising and editorial and advertorial promotion with Fast Car magazine for seven issues, where the editorial team modify a Mazda RX7 into the ultimate street car, culminating in readers having the chance to win the Juiced car.

The deal will also see sponsorship of MTV?s Pimp My Ride programme, including the first ever UK shows fronted by rap DJ Tim Westwood, and MMS distribution with retailer and student promotions

Furthermore, the front cover of the UK?s Mobile Gamer magazine is heavily Juiced-branded, with 500,000 magazine copies being inserted into the UK?s Official Xbox, Official PlayStation 2 and Games Master magazines.

Financial details of the agreement have not been released.


Previous
Next
3-D IC Engineering        All News        ARCHOS Introduces the Gmini XS 100
IDC Forecasts Worldwide Mobile Phone Growth To Continue At A Slower Pace in 2005     Mobiles News      Microsoft to unveil new mobile software

Get RSS feed Easy Print E-Mail this Message

Related News
Vodafone and Huawei Achieve First GSM-LTE Spectrum Trials
Vodafone To Buy Cobra Automotive Technologies
Vodafone Says Its Network Is Tapped
Vodafone to acquire Spanish Cable Firm Ono For $10bn
Vodafone To Promote Ubuntu On Mobiles
FCC Clears Verizon Purchase of Vodafone Stake
AT&T Intrested In Vodafone: report
European Regulators Approve Acquisition of Kabel Deutschland by Vodafone
Hackers Steal Consumer Data From Vodafone Germany's Servers
Verizon To Acquire Vodafone's 45 Percent Interest In Verizon Wireless For $130 Billion
Vodafone in Talks With Verizon To Sell U.S. Venture
Vodafone Buys Kabel Deutschland

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .