Saturday, July 30, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Alphabet Posts Strong Revenue on Video Market
Games Outweigh Sagging Sensors For Sony
Microsoft To Further Cut Jobs Towards The Final Exit From Phone Business
AMD Radeon RX 470 And RX 460 Are Shipping in Early August
Worldwide Smartphone Volumes Relatively Flat in Q2 2016
Oracle to Buy NetSuite for $9.3 Billion
Samsung and Nestle Collaborate on the Internet of Things and Nutrition
Home Appliance and Home Entertainment Units Help LG's Quarterly Profits
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Consumer Electronics > AMD spo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, April 18, 2005
AMD sponsors THX Best Practices Laboratory for Windows Media


Non-profit industry training facility to feature AMD64 technology powering Windows Media Solutions

At the National Association of Broadcasters (NAB) conference today, AMD (NYSE:AMD) announced its joint sponsorship of the THX Best Practices Laboratory for Windows Media with founding members Microsoft Corp. and THX Ltd. As part of the sponsorship, AMD64 technology-based processors will provide the necessary IT infrastructure to power advanced digital content workflow and solutions for the creation and distribution of content in Windows Media Format as well as VC-1 (the proposed SMPTE standard based on Microsoft Windows Media Video 9). Major movie and broadcast studios, independent film and television producers and the post production creative community will be able to access the lab to experience and learn about the latest processes and products supporting high-quality content creation, distribution and consumer experiences from the cinema to the living room. The Lab is expected to open Fall 2005.

Located within Raleigh Studios in Hollywood, CA, the THX Best Practices Laboratory for Windows Media will be a not-for-profit entity that will serve as a guide for use of Windows Media across the digital production chain and will run on infrastructure based on AMD64 technology. Through guidance from THX, the Lab will provide an objective, consistent and respected industry view on best uses for Windows Media. THX brings a long history of delivering superior playback experiences to the end consumer in the cinema and the home.

AMD's Digital Media and Entertainment team working directly with top movie and audio producers has led to several noteworthy examples of adoption of AMD64-on-Windows in the entertainment industry. Some of those examples include the making of "Star Wars: Episode III Revenge of the Sith," Robert Rodriguez's "Sin City" and "Eric Clapton's Crossroads Guitar Festival" DVD from Warner Strategic Marketing.

"AMD is focused on removing technology barriers to the creative process so digital artists and producers can continue to amaze their audiences in new and previously unimaginable ways," said Charlie Boswell, director of Digital Media & Entertainment. "Partnering with Microsoft and THX on the THX Best Practices Lab for Windows Media allows AMD to expand the dialogue with more of the world's foremost content creators about the possibilities enabled by AMD64 technology running Windows Media applications."

"The THX Best Practices Laboratory for Windows Media will provide tools and expertise for content producers to deliver the highest-quality experiences with Windows Media Technologies," said Kevin Unangst, director of Windows Digital Media at Microsoft Corp. "64-bit processing is a watershed technology for digital media and we're excited to have AMD take part in this cutting-edge facility."

"Microsoft and AMD provide a solid technical foundation that supports the entertainment community, helping media professionals innovate and achieve their creative goals," said Michael Franzi, Chief Marketing Officer at THX. "We're thrilled that AMD is participating in the Lab because of their product contributions in both the professional production and consumer playback markets. But more importantly, AMD understands what customers want and they have been able to consistently deliver it to the digital media market."

For more information regarding the mission, facility and services of the THX Best Practices Laboratory for Windows Media, please logon to: ( http://www.microsoft.com/presspass/press/2005/apr05/04-18THXLaboratoryPR.asp ) (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.) or e-mail BPLpartners@thx.com.


Previous
Next
First Lawsuit In MPAA Illegal Fileswapping Actions        All News        Intel releases Dual-Core Processor-based Systems
SmartDisk debuts FlashTrax XT digital storage player     Consumer Electronics News      Sonic Solutions introduced its HD-Series AVC encoder

Get RSS feed Easy Print E-Mail this Message

Related News
AMD Radeon RX 470 And RX 460 Are Shipping in Early August
AMD Radeon Pro Solid State Graphics Combines Polaris GPU With SSD Flash Memory
Latest AMD Radeon Software Fixes PCI-e Power Draw Issues
AMD Launches the VR-ready Radeon RX 480 Graphics Card
Nvidia To Position The GTX 1060 Against New Radeon RX 480
AMD Zen Chipset Rumored To Have USB 3.1 Design Issue
AMD To Release Polaris 10 And Polaris 11 GPUs
AMD Provides Sneak Peek of Polaris-based Radeon RX 460 and RX 470 Graphics Cards
AMD Launches 7th Generation AMD A-Series APUs, Announces New Radeon RX GPUs, Demonstrates Upcoming Desktop Processor "Zen" Processor Core
AMD Introduces the FirePro S7100X Hardware-Virtualized GPU for Blade Servers
AMD Radeon R3 SSDs Released
AMD and Nantong Fujitsu Microelectronics Close on Semiconductor Assembly and Test Joint Venture

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .