Sunday, May 01, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
You Can No Longer Use Google In Cortana searches
HP Releases New Chromebook for Home and Office
AMD and Nantong Fujitsu Microelectronics Close on Semiconductor Assembly and Test Joint Venture
Google's Pichai Sees the End of Computers
Amazon Reports Strong Quarter
Sony Reports Loss But PlayStation Keeps Performing Well
Japan Display Showcase The Latest In Display Technologies In SID DISPLAY WEEK 2016
Strong Galaxy S7 Sales Keep Samsung's Profit High
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Consumer Electronics > Sony ex...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, April 13, 2005
Sony exec targets 2007 for Cell processor expansion


Fujio Nishida, executive vice president of Sony Corp., said new Cell processors for its third-generation PlayStation video game console will also drive Sony's home server and HDTV products in 2007.

Speaking at an extravagent media event here this week attended by more than 400 journalists, Nishida said Sony's device strategy remains focused on the Cell processor ? designed jointly with Toshiba and IBM and originally promoted by Sony executive Ken Kutaragi. Nishida's comments also marked the first time Sony has revealed a time line for the company's Cell-based consumer products other than PlayStation 3.

Sony's recent management shakeup, in which Kutaragi stepped down from Sony's board and his management role was curtailed to running only Sony's game division, has spawned uncertainty about how hard Sony's new managers will fight for the Cell processor. One question is whether they would direct divisions other than the video game unit to use Cell in new products.

Positioning the Cell processor as "a media processor for the broadband engine," Nishida described it as ideal for handling "massively rich content at an astonishing speed." Asked when the new processor will appear in products other than PlayStation 3, Nishida said internal projects to design the Cell processor into home servers and HDTVs are underway, and that commercial products will appear in 2007.

"Right now, using the Cell processor in our HDTV products would be overkill," he said. The media processor's multi-core structure will shine in a future home server where multiple streams of HD video programs need to be simultaneously transmitted in real time to multiple displays, Nishida explained.

"We are still looking for applications that will make sense for the Cell processor to reside in a variety of new consumer products," he added.

Nishida said there are currently no plans to enlist other Cell partners, but added that Toshiba can sell the processor to others. Because the Cell processor will drive millions of Playstation 3 units by 2007, Nishida said he is convinced that market momentum and economies of scale behind its proprietary processor will emerge without seeking new CE partners.

Acknowledging the commoditization of many consumer products, Nishida said Sony needs a platform like the Cell processor to differentiate its products as it struggles to regain market share.


Previous
Next
Xbox 360 name confirmed; console design details revealed        All News        Mac OS X Server 10.4 to ship on April 29
Yamaha chooses SRS Circle Surround II for Its New A/V home theater amplifiers     Consumer Electronics News      HP adds photo iPods to lineup

Source Link Get RSS feed Easy Print E-Mail this Message

Related News
Sony Reports Loss But PlayStation Keeps Performing Well
Sony Confirms Manufacturing Operations Disruptions Following Kumamoto Earthquakes
Sony's Second Generation Optical Disc Archive System Is Faster And Goes Up to 3.3 TB
Kyushu Quakes Trouble Japan's Economy
Sony Develops Ghost-catching Device
Sony Wants To Bring Playstation Games In Mobiles Through New Company
Sony’s New Life Space UX Line Comes To The U.S.
Sony Releases 2016 EXTRA BASS And h.ear And Series Lineup
Sony to Buy Michael Jackson's Stake in Music Unit
New Sony Everspan Library System Delivers Reliable Optical Disc Archiving For Data Centers
Sony Unveils "KOOV" Educational Kit for Robotics and Programming
New Sony HX80 Compact Camera Has 30x Zoom and Electronic Viewfinder

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .