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Tuesday, April 12, 2005
Casio unveils three new DSC models in Taiwan; aiming for 10% market share in 2005

Casio debuted three new digital still camera (DSC) models, the EX-Z57, EX-Z750 and EX-P505, in Taiwan.

With sales of around 50,000 DSCs, Casio accounted 6% of the local DSC market in 2004. A Casio Taiwan representative indicated that the company aims to sell upwards of 110,000-120,000 units to reach a 10% market share this year.

Casio’s three new DSC models

Characteristics EX-Z57 EX-Z750 EX-P505
Resolution (megapixel) 5 7.2 5
Zoom lens 3x optical 3x optical 5x optical, 8x digital
Screen 2.7-inch LCD 2.5-inch LCD 2.0-inch LCD rotatable 270 degrees
Maximum number of pictures taken on single Lithium battery charge 400 325 220
Video recording N/A

MPEG-4 30 frames per second (fps) at VGA (640 x 480) resolution MPEG-4 30 fps at VGA resolution
Retail price (NT$) 13,900 (US$441) 15,900 (US$504) 16,500 (US$523)

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