Demand propped up by surge in shipments of Lightscribe drives in laptops, PCs
In the face of increasing market demand and rising order books escalating orders from its OEM partners, Moser Baer India Limited-the third-largest manufacturer of optical storage media products in the world-has announced plans to substantially increase production and shipments of Lightscribe-enabled Recordable Compact Discs -Recordables (CD-Rs). Moser Baer is among the few currently one of only two optical media companies in the world to be licensed by Hewlett-Packard to manufacture the high-precision discs.
Lightscribe is a direct disc labeling technology that gives consumers the ability to create labels on their disks using their CD and DVD drives. The technology, created and patented by Hewlett-Packard, provides users a convenient and low-cost method to create professional labeling solutions, both in graphics and text. Till Lightscribe was developed and hit the market, such a facility was not available to individual PC or CE users.
Mr Ratul Puri, executive director of Moser Baer, said: "Since we started production of LightScribe-enabled media in January, we have seen a steady ramp-up in our order book positions for this exciting new self-labeling disc. Consequently, we are in the process of increasing capacities to meet up with the growing demand from our OEM partners." Moser Baer has an OEM supplier relationship with 11 of the top 12 optical media brands in the world.
Mr Rajesh Mattoo, the Lightscribe product manager at Moser Baer, said: "Demand is being driven by the worldwide introduction of Lightscribe-enabled DVD drives. As more and more companies ship laptops and PCs with these new drives, the number of end-consumers taking to the exciting opportunities that this product offers is growing steadily. As one of the companies that worked with HP through the creation of this technology, we are delighted to be offering this value added solution to consumers."
"While production capacity for the new media option is being built up sequentially-in keeping with demand growth-we are looking at an eventual output number of several million discs per month, including, very shortly, Lightscribe DVD discs" Mr. Mattoo added.
At the very inception of this new technology by HP, it entered into a technology license agreement with Moser Baer for the manufacture of optical media [all CD and DVD formats] using Lightscribe technology. As one of the first media companies working on this technology, Moser Baer has been working on enhancing the manufacturability, functionality and appeal of customized recordable and rewritable optical media for professional, commercial and consumer applications.
About Moser Baer
Moser Baer, headquartered in New Delhi, was established in 1983. It has developed cutting-edge technologies for recordable optical media, constantly innovating and introducing new products and process. An emphasis on high-quality products and services has enabled Moser Baer to emerge as one of India's leading technology companies with more than a 10% share of the global recordable optical media market. The company employs over 4,000 people and has multiple manufacturing facilities in the suburbs of New Delhi, The company services its customers through six marketing offices and subsidiaries in India, the US, Europe and Japan.