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Tuesday, March 22, 2005
Taiwanese DSC makers optimistic about exports to Europe


Premier Image Technology, Altek and Ability Enterprise, three leading producers of digital still cameras (DSCs) in Taiwan, expect booming shipments to retail and distribution channels in Europe.

Japan-based Camera & Imaging Products Association (CIPA) indicated that the European market accounted for 36% of the global DSC shipments in 2004, five percentage points higher than the US market. IDC?s statistics showed that Europe?s 2004 imports at more than 25 million DSCs jumping 57% from 2003. Europe?s growth slowed down in the fourth quarter of last year but will still be significant relative to other markets in 2005, forecast IDC.

With one-third of its clients from Europe, Premier Image expects to export two million DSCs to the continent this year, accounting for 50% of its total shipments, according to the company.

Due to US$2 lower production cost through using self-developed ASICs (application-specific ICs), Altek?s DSCs in the European retail market are US$5-10 cheaper than other products of the same specifications, the company pointed out. Altek foresees that shipments to Europe, mainly the UK and Germany, will account for 20%-30% of its total revenues this year.

Ability Enterprise expects shipments to channel and distribution clients to account for 20%-30% of total revenues, with orders mainly from Europe.


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