Wednesday, May 06, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft May Bid For Salesforce
NVIDIA to Wind Down Icera Modem Operations
EU court Says Sky Sounds Like Skype
Google Says Mobile Searches Top Desktop PC Queries
T-Mobile Allows Verizon Clients To Test Its Network
Samsung Delivers Faster Speeds With New PRO Plus and EVO Plus Memory Cards
Cisco Identifies Virus That Kills Off PCs
Intel Xeon E7 v3 Processor Series Debuts
Active Discussions
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
burning
 Home > News > General Computing > MSN sea...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, March 22, 2005
MSN search ads will compete with Google, Yahoo!


Internet search giants Google and Yahoo! no longer have the red-hot search advertising market all to themselves.

Microsoft's MSN has introduced its answer to Google and Yahoo!'s pay-per-click text ad programs, called MSN AdCenter. Advertisers love search ads because they pay only if users click the ads, which show up next to search results.

MSN currently runs search ads provided by Yahoo!'s Overture unit, with a contract that runs through July 2006.

MSN AdCenter will begin testing in two markets -- France and Singapore. Microsoft is vague about when the test will begin, saying only that it will be within the next six months.

Still, search marketers who make their living placing ads on the Google and Yahoo! networks are delighted at the prospect of having a third vehicle to choose from.

"Competition is fantastic," says Chris Winfield, the president of New York-based search marketing firm 10e20 Web Design. "I'm hoping this will lower some of the costs per click. I can't see Microsoft charging as much as Google and Yahoo!, at least not in the beginning."

Winfield thinks clients will adjust their budgets to tout their wares on all three networks, which could hurt Yahoo!. Because advertisers now are buying Yahoo! to be on MSN, "Yahoo has to take a hit," Winfield says.

But Safa Rashtchy, an analyst at research firm Piper Jaffray, says Yahoo!'s loss will be minimal. He estimates that MSN revenues represent around 10 percent of Yahoo!'s annual search profits, worth roughly $120 million yearly.

"Yahoo! will make it up with growth in search advertising," he says. The search market will expand from a projected $8.3 billion this year to $23.7 billion in 2010, Rashtchy says.


Previous
Next
Pentax to introduce 18Mpixel SLR medium format digital camera in 2006        All News        E.U. gives Microsoft two weeks to comply
TiVo to enter Japan in 2006     General Computing News      E.U. gives Microsoft two weeks to comply

Get RSS feed Easy Print E-Mail this Message

Related News
Google Says Mobile Searches Top Desktop PC Queries
Yahoo Releases New Video Series
Google To Gather Patents Through Web Portal
Google Explorer Among Nepal Earthquake Victims
Google Reports High Profit and Revenue
Google Unveils Project Fi Wireless Program
Tech Lobbying Spendings Explode
Is Yahoo Readying New Messenger?
Microsoft, Yahoo Renew Search Deal
Europe Charges Google In Antitrust Case
Google is Working on Battery Technology
Google Plans YouTube Subscription Service

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .