Friday, August 26, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
NHK Join Forces With Panasonic And Sony To Win The 8K TV Race
Intel Introduces New 3D NAND SSDs
Facebook To Use Personal Data From WhatsApp To Bring You Personalized Ads
Amazon Introduces Car Research Portal
Google Uses Artificial Intelligence To Compress Images
Researchers Make Wi-fi Networks Faster And Stronger
Apple Weighs iPhone Video Editing App
Mozilla is Fighting To Reform The EU Copyright Law
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > MSN sea...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, March 22, 2005
MSN search ads will compete with Google, Yahoo!


Internet search giants Google and Yahoo! no longer have the red-hot search advertising market all to themselves.

Microsoft's MSN has introduced its answer to Google and Yahoo!'s pay-per-click text ad programs, called MSN AdCenter. Advertisers love search ads because they pay only if users click the ads, which show up next to search results.

MSN currently runs search ads provided by Yahoo!'s Overture unit, with a contract that runs through July 2006.

MSN AdCenter will begin testing in two markets -- France and Singapore. Microsoft is vague about when the test will begin, saying only that it will be within the next six months.

Still, search marketers who make their living placing ads on the Google and Yahoo! networks are delighted at the prospect of having a third vehicle to choose from.

"Competition is fantastic," says Chris Winfield, the president of New York-based search marketing firm 10e20 Web Design. "I'm hoping this will lower some of the costs per click. I can't see Microsoft charging as much as Google and Yahoo!, at least not in the beginning."

Winfield thinks clients will adjust their budgets to tout their wares on all three networks, which could hurt Yahoo!. Because advertisers now are buying Yahoo! to be on MSN, "Yahoo has to take a hit," Winfield says.

But Safa Rashtchy, an analyst at research firm Piper Jaffray, says Yahoo!'s loss will be minimal. He estimates that MSN revenues represent around 10 percent of Yahoo!'s annual search profits, worth roughly $120 million yearly.

"Yahoo! will make it up with growth in search advertising," he says. The search market will expand from a projected $8.3 billion this year to $23.7 billion in 2010, Rashtchy says.


Previous
Next
Pentax to introduce 18Mpixel SLR medium format digital camera in 2006        All News        E.U. gives Microsoft two weeks to comply
TiVo to enter Japan in 2006     General Computing News      E.U. gives Microsoft two weeks to comply

Get RSS feed Easy Print E-Mail this Message

Related News
Google Uses Artificial Intelligence To Compress Images
Google Duo App Joins Field of Video Calling
Russia Fines Google $6.75 Million
Yahoo Is The New Home For Free Hulu
Alphabet Posts Strong Revenue on Video Market
Updated Google Maps Highlight Areas of Interest
Verizon Buys Yahoo's Core Business For $4.83 billion
Verizon Closer To Yahoo Deal
Google Keeps The Lead Pack In Federal Lobbying Expenditures
South Korea Probes Google: report
Yahoo Reports Loss For The Second Quarter 2016
European Antitrust Authorities Send Complaints To Google on Advertising, Search

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .