The IMAGEON 2300 media processor from ATI has been chosen by LG Electronics to power the industry's first hardware enabled 3D-gaming phone - its new SV360.

Shipping later this year, the SV360 will aim to bring advanced 3D gaming to mobile phones offering a console-like gaming experience and ergonomics.

Paul Dal Santo, Vice President and General Manager, Handheld Products Group, ATI Technologies said ATI is working with many wireless industry leaders to cultivate the mobile 3D ecosystem, bringing together content creators, hardware manufacturers and carriers, to help make mobile 3D gaming a reality.

The SV360, powered by IMAGEON 2300, enables compelling gaming on a higher resolution (320x240) landscape LCD display with crisp images rendered at over 10,000 triangles per frame - a visual quality threshold not previously attainable on mobile phones. Games and applications are able to fully benefit from the IMAGEON's hardware 3D acceleration through the OpenGL ES 1.0 mobile gaming API. The IMAGEON 2300's impressive rendering capabilities and low-power consumption, combined with the SV360's unique features such as the 3D user interface, gyroscopic controller and stereo speakers, deliver, for the first time, the high-quality, immersive gaming experience that consumers have been demanding for many years on a mobile phone.

ATIs IMAGEON range is already present in products such as Tapwave's Zodiac handheld and phones from Motorola and Fujitsu.