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Wednesday, March 02, 2005
Creative Shakes Up MP3 Market With Its New Zen Micro 4GB MP3 Player


Creative announced new pricing for the U.S. market for its family of award-winning Zen Micro MP3 players.

Its new Zen Micro 4GB MP3 player is priced at a market leading US$179.99 after a $20 mail-in rebate, the Zen Micro 5GB MP3 player at $229.99, and the Zen Micro 6GB at $249.99.

"Clearly with the success of the Zen Micro and our shipment of more than two million MP3 players last holiday season, we have gained huge momentum and are putting our competitors on the defensive," said Sim Wong Hoo, chairman and CEO of Creative. "We can further drive our momentum by dropping the price of our Zen Micro MP3 players. With the introduction of the Zen Micro 4GB MP3 player at the incredibly low price of only $179, we offer superior features and more than twice the song capacity of the 4GB iPod mini at a substantially better price. In addition, we offer the Zen Micro in 10 different colors, giving consumers a wide range of choices, from red, light or dark blue, orange or green, to pink, purple, silver, black and white."

Winner of the "Best of DigitalLife 2004" and "Editor's Choice" awards from CNET, Computer Shopper, PC Magazine and LAPTOP magazine, the Zen Micro is now available in different capacities without compromising any features. The Zen Micro 4GB MP3 player can hold up to 2,000 WMA songs; the Zen Micro 5GB MP3 player can carry up to 2,500 songs; and the Zen Micro 6GB stores up to 3,000 songs. The Zen Micro family supports a wide variety of music subscription or download services such as Napster To Go, Napster, MSN Music, MusicMatch and the Wal-Mart Music Store.


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